Toogeza→
Product Director of MarTech at Toogeza · Ouagadoug…
ExperiencedOn-siteOuagadougou, Centre, Burkina Faso
Skills
martechuser acquisition marketingin-app growth marketingcrmtracking toolsanalytics toolsdata scienceua technologiesleadershipcommunicationanalytical thinkingcross-functional collaborationmarketing analytics
Job Description
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
Currently, we are looking for an experienced Product Director to join one of toogeza’s clients.
Responsibilities
- Lead the MarTech strategy, focusing on UA technologies, CRM, and data science
- models to enable growth (pLTV, churn model, next best action).
- Develop, implement, and oversee comprehensive tooling for growth marketing
- campaigns within the app environment.
- Work closely with the Product and Engineering teams to drive app-based initiatives.
- Evaluate ROI and KPIs to measure the success of MarTech and growth marketing
- initiatives.
- Lead a cross-functional team in implementing best practices for UA and in-app
- marketing.
- Ensure alignment with overall company goals and objectives.
- Report to C-level executives on MarTech strategies and performance metrics.
- Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
- Support 3-4 teams with vision and strategy.
Qualifications
- Minimum of 8 years experience in marketing technology roles.
- Proven track record working with user acquisition and in-app growth marketing
- technologies.
- Strong knowledge of UA/growth marketing technologies, including CRM, tracking
- and analytics tools.
- Exceptional leadership skills and experience in managing a cross-functional team.
- Excellent communication skills, both written and verbal.
- Highly analytical and data-driven mindset.
- Previous experience in marketing and analytics is a plus.
What’s next?
If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.