Senior Creative Director, Amplify –… at Tko Apparel · New York

Senior Creative Director, Amplify – Production & Delivery

Location: New York, NY

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.



THE ROLE

The Senior Creative Director, Amplify Production & Delivery, is responsible for leading the strategic and creative development of all client opportunities - from RFP response through concept development and delivery. This role transforms business challenges into compelling creative platforms and brand experiences that differentiate Amplify and help win new business and consolidate existing business relationships.

This position will work in tandem with the division’s leads and other team members as well as other key workstreams - including but not limited to commercial strategy, marketing, legal and operations - to meet and exceed client expectations as well as create effective & efficient processes and a positive & productive working environment.

This is a highly strategic role requiring equal strength in insight generation, storytelling, creative leadership, presentation and delivery excellence. The Creative Director will partner closely with Strategy, Business Development, Account Leadership, Experience Design and Production teams to create ideas that are rooted in client objectives, connected to culture and made possible through On Location's unparalleled access to the world's leading sports and entertainment rightsholders.

ESSENTIAL FUNCTIONS & RESPONSIBILTIES

This job description is not designed to cover or contain a comprehensive listing of the employee's activities, duties, or responsibilities for this job. Duties, obligations, and activities may change at any time with or without notice.

Primary Responsibilities:

Creative Strategy, Concept Development & Delivery

• Lead creative development from RFP response through concept development and delivery
• Translate client briefs, business objectives, audience insights and cultural trends into compelling creative strategies
• Develop original campaign concepts, brand platforms, activation ideas and experience frameworks
• Transform client brands into immersive sports and entertainment experiences
• Create strategic narratives that clearly connect insight, idea, execution, and business value
• Ensure every concept is commercially viable while remaining creatively distinctive
• Lead delivery teams to execute high-quality hospitality experiences
• Ensure a continued understanding and appreciation of the wider business objectives of On Location and the client
• Execute all other duties assigned by the team or leadership

Business Development

• Serve as creative lead throughout the entire pitch process
• Collaborate with Business Development to shape winning proposals and presentations
• Develop executive-level pitch decks, creative narratives and presentation materials
• Present creative concepts to prospective clients with confidence and strategic rationale
• Help define Amplify's creative point of view and continually elevate the quality of agency thinking
• When required, support the development and delivery of RFIs, RFPs, and/or other responses to client briefings with support from other functional areas and team members

Creative Leadership

• Mentor designers, copywriters, strategists and freelance creative teams
• Foster a collaborative environment built around curiosity, insight and original thinking
• Raise the creative standard across all Amplify work
• Provide clear creative direction throughout concept development and execution

Cross-Functional Partnership

• Partner closely with Business Development, Client Services, Production and Marketing
• Ensure creative solutions align with client objectives, budgets, operational realities and timelines
• Help shape new service offerings, thought leadership and Amplify's evolving creative capabilities

Account Management

• Develop and maintain relationships from initial contact through to execution
• Onsite attendance at events and client meetings/site visits as required
• Research, gather, organize, author, edit, assist with design, and/or produce written materials; revise drafts including executive summaries, case studies, and conclusions

Other Duties & Responsibilities:

• Communicate expectations and establish clarity regarding job responsibility and task ownership; help the team prioritize, stay focused, and organized
• Extensive collaboration and communication within the team and across workstreams
• Situation analysis and decision making; identify, understand, and remove roadblocks
• Team Management: one-on-one, performance management, team development, staff training, reinforcement of accountability for processes, etc.
• Develop, document, and implement specific procedures, systems, and operational efficiencies
• Conduct and/or participate in Team and Leadership Team meetings, as needed
• Participate in post-event review meetings regularly
• Conduct process review / improvement meetings regularly
• Provide input on performance reviews, bonuses, and merit increases
• Monthly expense and/or event budget reconciliations, as needed
• Drive focus on Continuous Quality Improvement
• Foster an environment for participation and engagement from workstreams
• Maintain a customer-first approach by looking at the entire event ecosystem through the lens of the customer journey
• Lead by example, model our core values, and set the pace for the rest of the team while inspiring creativity and innovation
• Communicate expectations and establish clarity regarding job responsibility and task ownership; help the team prioritize, stay focused, and organized
• Extensive collaboration and communication within the team and across workstreams
• Situational analysis and decision making; identify, understand, and remove roadblocks

Travel:

Expected travel may range from 15-20% annually and 1-2 months of continuous travel during rightsholder events. Travel may include client meetings, site visits, familiarization visits, pitches, production planning, installations, events, and post-event reviews

QUALIFICATIONS

• Required Education and/or Experience, Knowledge, Skills, and Abilities:
• Experience in a management position (minimum of 15+ years), preferably in the experiential agency industry role or within the travel and hospitality industry
• Significant experience leading RFPs and new business pitches
• Strong strategic thinking with the ability to uncover human insights
• Exceptional presentation and storytelling skills
• Experience developing campaigns across experiential, sponsorship, hospitality, digital and brand communications.
• Proficiency in Salesforce, Airtable, Keynote (Apple), and Microsoft Office applications (particularly Excel, Outlook, and PowerPoint)

Preferred Education and/or Experience, Knowledge, Skills, and Abilities:

• Proven record of building and maintaining client relationships and managing complex corporate accounts
• Experience with B2B, corporate groups, and/or high-touch guest services, experience execution and/or event operations
• A hands-on approach with the ability to execute customized and curated solutions for B2B and/or corporate clients
• Understanding of the entertainment landscape including the business of sports, fashion, culinary, and other cultural verticals
• Exceptional interpersonal skills – a collaborative style and ability to communicate effectively at all levels with strong oral, written, and presentation skills
• A creative, innovative, and strategic thinker with excellent time-management, organizational and supervisory skills as well as the ability to thrive in a high-pressure, deadline-driven environment
• Balance of creativity / innovation to dream big with the realistic logistical expertise to get things done
• Ability to use resources effectively and efficiently, can perform multiple tasks at once, and arrange information in a useful manner
• Produce accurate work, even when under pressure, and check accuracy of information; thrives in a fast-paced, deadline-driven environment
• Ability to set priorities, quickly zero-in on the "critical few" and put the "trivial many" aside, and to juggle numerous tasks and priorities while maintaining productive flow of work Continually strives for self-development and discovering better means of accomplishing both personal and professional goals
• Practices attentive and active listening, with flexibility and adaptability, in order to determine what drives results
• Comfortable traveling and working within an international environment
• Experience with International, Olympic, World Cup, and/or major sporting events as well as the Travel & Hospitality industry





Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.




Hiring Rate Minimum:

$97,500 annually (minimum will not fall below the applicable State/local minimum salary thresholds)


Hiring Rate Maximum:

$130,000 annually



TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.