Campaign Marketing Specialist at Tipalti in Toronto, Ontario, CA

Position Summary

The Campaign Marketing Specialist supports the execution and optimization of integrated marketing campaigns to drive pipeline growth. Partnering closely with campaign managers, sales, and marketing operations, the individual helps plan, launch, and measure multi-channel demand generation initiatives, including webinars, outbound campaigns, and ABM programs, while developing content and strategies to improve lead conversion.

The ideal candidate is a detail-oriented, data-driven marketer who thrives in a collaborative environment. They balance creativity with analytical thinking, using insights to continuously optimize performance, align with sales priorities, and deliver high-quality campaigns that drive measurable impact.

Why join Tipalti?

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

In this role, you will be responsible for:

• Design, plan, execute, and optimize integrated marketing campaigns across multiple channels to generate pipeline.
• Contribute to the planning, executing and measuring of lead generation campaigns and webinars for Tipalti 
• Help develop content to support lead generation campaigns. 
• Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance 
• Collaborate with our sales team to ensure marketing leads are followed up on effectively to optimize lead conversion
• Support campaign managers in executing, measuring and optimizing campaigns 
• Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
• Partner with marketing operations to set up KPI tracking and reporting across programmes and channels.
• Create impactful nurture programs to improve conversion rates from leads to opportunities.
• Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads
• Supporting the local marketing team running in-person and virtual events 
• Write, test, and optimize landing page and email copy for outbound campaigns.
• Help create, test and optimize ABM programs to drive engagement amongst our ICP

About you 

• Minimum of 2 years of experience in a marketing campaign/demand generation role, preferably in SaaS, B2B tech.
• Experience executing marketing campaigns against measurable goals.
• Strong attention to detail, with the ability to meet deadlines while delivering high-quality work.
• Creative thinker, but highly organized, detail-oriented and data-driven.
• Self-motivated and self-managed: able to think independently, get feedback and find solutions.
• Highly collaborative, initiative-taking, and able to consistently meet deadlines
• Great written and verbal communication skills.
• Experience working closely with sales teams
• Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critical
• Excellent written and verbal communication skills in English

Our benefits package includes:

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary 
• Matching RRSP
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• Maternity, Paternity and Fertility Treatment benefits
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance 
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture 

Base Salary Range: $64,000 - $80,000 CAD annually.

Bonus: Target bonus is 5% of base salary. Bonus entitlement is based on a combination of organizational results, individual performance, and relative contribution, as assessed by Tipalti in its sole discretion, to be formalized and communicated to you following your start date.

The compensation information, above, reflects our reasonable expectation for this role based on several factors, including current market conditions. Final compensation will be determined through individual assessment of experience, skills, qualifications, and other job-relevant factors. Actual offers may vary within or, only in exceptional circumstances, outside the stated range based on the candidate's unique qualifications and our comprehensive evaluation process. We are committed to equitable compensation practices in compliance with applicable employment laws.

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