Growth Marketing Manager, Paid Social at Thrive Market in California

ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social, playing a critical role in driving new member growth. We’re hiring a Growth Marketing Manager to help support and scale our paid social strategy for new member acquisition. This role will support and lead  performance across TikTok, Reddit, Snapchat, and Meta, with responsibility in managing channel strategy, driving experimentation, and translating insights into sustained growth. The Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory. This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth. RESPONSIBILITIES Own end-to-end setup, execution, and optimization of paid media campaigns across platforms (e.g., Meta, TikTok, Reddit, Snapchat). Build and launch campaigns, ad sets, and ads directly in-platform with proper structure, naming conventions, and tracking. Manage daily budgets, bids, pacing, and allocations to hit performance targets (CPA, ROAS, CAC). Execute on structured testing plans (creative, audience, landing page, offer, A/B split, CLS, geo-lift, BLS and more). Ensure a consistent volume of new creatives is launched weekly to support testing goals. Track creative fatigue and proactively refresh underperforming assets Own day-to-day trafficking of campaigns, including ad builds and QA Perform pre-launch and post-launch QA to ensure correct budgets, bids, and optimization events, accurate links, landing pages, and tracking parameters. Manage UTMs, naming conventions, and tracking consistency across all channels Maintain and QA product feeds for Meta, Google, and TikTok catalogs. Ensure product data accuracy (pricing, availability, titles, images). Troubleshoot feed errors, disapprovals, and syncing issues. Partner with merchandising/product/ Feedonomics and Marpipe teams to align feed with promotions and priorities Troubleshoot delivery issues (ads not spending, disapprovals, learning limitations Maintain clean account structure and prevent fragmentation Continuously improve signal quality (CAPI, event taxonomy, deduplication) to future-proof performance in a privacy-constrained ecosystem. Stay ahead of platform changes and proactively adapt structure, bidding, and creative to maximize learning and scale. Maintain campaign hygiene, documentation, and organization within ad accounts Support pacing, weekly channel reports, change logs, and monthly accruals Support a TikTok re-boot, emerging channels to scale (Reddit, AppLoving and more) QUALIFICATIONS Bachelor’s degree in Marketing, Business, or a related field 5+ years of experience in performance or growth marketing, with deep expertise in paid social Extensive hands-on experience managing Meta, TikTok, Snapchat campaigns at scale. (optional: Reddit, AppLovin) Proven track record of managing and scaling multi-million-dollar performance marketing budgets Strong analytical skills with the ability to translate complex data into clear, actionable insights, including familiarity with attribution methodologies such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Last-Click analysis. Demonstrated experience leading structured creative testing programs and influencing creative direction Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus Experience in full-funnel marketing Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations Comfortable operating with ambiguity and taking ownership in a fast-paced environment Curious, pragmatic, and motivated to continuously improve performance through testing and iteration JOB INFORMATION Compensation Description - The base salary range for this position is $110,000 - $120,000/Per Year. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location. Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more! This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter. We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process. At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply. Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer. At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree! Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment. If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you. Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com. © Thrive Market 2026 All rights reserved.