Job Description

General Sales Manager

Summary

The general sales manager oversees new- and used-car sales departments, developing ambitious measurable performance goals based on real-world analytics, while building customer retention/referral business.

Core Responsibilities

Supervise, hire and train new- and used-vehicle department managers.

General sales manager may be required to:

• Generate annual dealership projections for gross profits, expenses, operating profits and auto unit sales.
• Be able to learn new systems installed by the manufacturer and different ordering capabilities as well as develop order campaigns accordingly.
• Establish measurable performance goals for the new- and used-auto sales departments using gross and net profits, unit sales, etc., for monthly, quarterly and annual targets.
• Understand current and future government regulations governing vehicle sales, and ensure sales management consistently follows dealership policies and procedures.
• Collaborate with dealer/general manager to ensure vehicle inventory is sufficient to meet forecasted demands, and acquire/order used or new vehicles as appropriate.
• Ensure vehicle inventory is displayed according to dealership guidelines.
• Develop procedures to liquidate overaged vehicles.
• Review and prioritize used vehicle repair orders.
• Collaborate with general manager to develop measurable targets and objectives for every department and member of the sales team, and document their performance.
• Hold weekly sales meetings and encourage team members to attend on- and off-site sales training events.
• Use demographics, sales history and regional economic forecasts to assist general manager plan advertising campaigns/promotions, staffing changes, and compensation packages.
• Work with dealership advertising agency to create result-driven campaigns with strong return on investment.
• Submit only written approved sales incentives to office.
• Confirm and initial vehicle transactions prior to posting.
• Resolve customer complaints as needed.
• Attend vehicle auctions monthly and review trade-in appraisals.
• Ensure dealership property meets manufacturer standards, has proper lighting in working order, and is secure.
• Notifies service manager of impending new vehicle delivery.
• Attend manager meetings.

In addition, general sales manager should:

• Possess basic math skills.
• Be capable of speaking with customers or employees; reading/understanding manuals, operating and maintenance instructions, and safety regulations; and writing reports and other correspondence.
• Keep work area clean and orderly.
• Be professional and courteous in attitude, wardrobe and grooming.
• Complete other duties as assigned.

Education and/or Experience

Two to four years work-related experience and/or training, or an equivalent combination.

Certificates, Licenses, Registrations, Manufacturer Training

• State Sales Licenses
• Valid Driver’s License