Social Media Associate | Dermstore at THG in New York City, NY

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

Why be a Social Media Associate at THG Beauty? 

Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.

We are looking for a creative, trend-focused, and highly collaborative Social Media Associate to help shape and execute Dermstore’s digital voice. In this role, you will be the engine behind our social platforms, owning content creation from initial concept through to final execution. This is a critical role for someone who lives and breathes social media, possesses strong storytelling instincts, and knows how to translate beauty trends into engaging, high-performing content that resonates with our community.

 

As Social Media Associate, you’ll:  

• Concept, script, create and execute social-first beauty content across platforms, owning the process from ideation through filming, editing and publishing
• Write and refine social copy, including captions and short-form video scripts, ensuring alignment with brand voice, platform trends, and campaign goals
• Monitor and identify emerging social trends and translate them into timely, on-brand content opportunities
• Lead and support content capture during shoots, ensuring social-first needs are met
• Collaborate on social calendars and campaign planning, contributing creative ideas that align with broader marketing initiatives
• Set and deliver to production milestones and timelines while working within cross-functional stakeholder requirements
• Analyze content performance and apply insights to optimize future content and improve engagement
• Partner with creative, brand, and marketing teams to develop cohesive, impactful social content
• Comfortable occasionally stepping in front of the camera for content when needed, but primarily focused on directing and capturing content behind the scenes

 

What skills and experience do I need for this role? 

• 2-4 years of experience in social media, content creation, or digital marketing
• Deep understanding of social platforms, trends, and internet culture
• Strong video editing and content creation skills, with specific expertise in short-form video
• Experience using social media management and measurement platforms (e.g., Sprout Social, Dash Hudson) preferred
• Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously
• Proven ability to ideate and execute engaging, high-performing social content
• Comfortable being on camera and acting as a brand voice
• Ability to work independently and manage multiple projects in a fast-paced environment
• Strong communication and collaboration skills
• Knowledge of skincare, beauty, hair, and cosmetics trends preferred
• Entrepreneurial mindset with a proactive, solution-oriented approach 

 

What’s in it for me? 

• Salary: $70,000 - $80,000
• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
  
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands