Inbound Sales Strategist (Influencer Maketing) at The Shelf in Remote

About the role

• This isn't a traditional inbound seat where your job is to convert warm leads with a deck and a smile. You'll own qualified inbound revenue end-to-end, from first discovery call to signed agreement, by combining strong sales instincts with real influencer marketing expertise.
• You'll think alongside brand teams, diagnose their actual business problems, and build program recommendations grounded in what's worked across our campaigns, not hypotheticals. The right person feels like a mini Head of Sales and Strategist, embedded directly in the inbound funnel.

What you'll do

Inbound revenue, start to finish

• Lead discovery, strategy framing, proposal alignment, and close. Maintain deal momentum from first conversation to signed agreement.

Program design, not just pitch decks

• Translate brand goals (retail launches, DTC awareness, conversion campaigns, retailer-specific activations, etc) into concrete influencer program recommendations: platform mix, creator tiers, content formats, measurement frameworks, and realistic timelines. You'll sound like someone who's built programs before, because you have.

Campaign fluency and case study depth

• Draw on deep working knowledge of past campaigns, retail-specific programs (Walmart, Sam's Club, Amazon, etc.), and real performance data to answer hard questions on the spot: "What would you do at this budget?" "Why this platform over that one?" "What's a realistic CPE for this format?"

Thoughtful, insight-driven follow-ups

• Keep deals moving with follow-ups that add value, refined scope, new data points, relevant case parallels, not just "circling back." You control the process.

Who Thrives Here

• This role is a strong fit if you've spent time inside influencer marketing as an account manager, brand partnerships, strategist, or program planner, and you've decided you want to be on the revenue side.
• You understand creator ecosystems, can speak fluently about platform dynamics (TikTok, Instagram, YouTube, emerging channels), and you've seen enough campaigns to know what separates a program that performs from one that just looks good on paper.
• You're energized by client conversations, comfortable leading strategic discussions with senior brand stakeholders, and you have the instincts to close mid-to-large deals with minimal oversight.
• You're also someone who looks for leverage using AI tools and modern workflows to sharpen your thinking
  
  

Qualifications

• Sales skills
• • Consultative, curiosity-led discovery
  • Strong deal qualification and control
  • Comfort closing without a script
  • Executive-level communication
• Domain fluency
• • Influencer program strategy & design
  • Creator tiering and platform nuance
  • Retail-specific activation experience
  • Measurement trade-offs and benchmarks
• Working style
• • High ownership, low need for oversight
  • Bias toward action and outcomes
  • Comfortable being measured on revenue
  • Leverages AI tools for operating efficiency
• Background
• • Prior influencer marketing agency or brand side
  • Account management or strategy background
  • Experience with retail-driven programs a plus
  • Proven track record converting senior buyers

Why this role

• If you've come up through the strategy or account management side of influencer marketing and you're ready to own revenue, this is the role where that transition makes sense.
• You'll work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy. You'll also influence how we sell, not just execute a playbook someone else built.

If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility, we’d love to talk.