Director of Growth Product at The Run Buddy LTD in London, England, GB

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

The Team You'll Join

The Growth Team at Runna is responsible for how runners discover, convert, and engage with our product. Sitting at the intersection of marketing, product, and data, the team drives scalable user growth while ensuring a seamless experience from first touch through to early retention (as well as winback).

You'll head up a cross-functional team of 13 (and growing) across three squads: Acquisition (incl. Martech), onboarding & activation and Monetisation, all spanning engineering, product, and design. Together, they own the end-to-end growth journey: acquisition, conversion, and early retention.

Collaborating closely with the Director of Growth Marketing, Director of Brand Marketing team, and the wider Product team, you'll play a central role in scaling Runna's user base and turning new runners into long-term customers.

What You'll Be Doing

You'll be a key member of the Runna Senior Leadership Team, reporting directly to the Managing Director (Josh). You'll take ownership of one of Runna's four core product pillars and operate as a senior leader across the entire Product org, not just within your pillar; you're as accountable for the health and direction of the PM org as you are for your own squads' outcomes. This is a hands-on leadership role with outsized scope.

Own the strategy and shape company priorities: Define the multi-year vision for the Growth pillar and influence company-level product priorities. Ensure the Growth roadmap connects clearly to Runna's overarching business goals and drives measurable impact across acquisition, conversion, and early retention. Maximise our unique relationship within the Strava Group - turning access to Strava's runners and ecosystem into a durable growth advantage. Connect insights from acquisition channels, user behaviour, and experiments back into product and company strategy.

Own the in-product growth surface: Drive the in-app experiences that turn first-time users into committed, paying runners - onboarding, activation, the trial and paywall journey, free-to-paid conversion, and the early-retention loops that make Runna stick. Own the experimentation pace and quality across these surfaces.

Partner with Growth Marketing (and others) to own the full funnel - and the data behind it: Work closely with the Director of Growth Marketing to create a tight, continuous loop between product and marketing - so that learnings from paid, organic, and lifecycle channels directly inform product decisions, and product insights sharpen marketing execution across acquisition and winback.

Build the data and measurement foundation: Stand up the technical foundations - server-side tracking, attribution, marketing automation tooling - and collaborate with the Director of Growth Marketing to ensure that we as a business have end-to-end measurement architecture that gives a clear, accurate visibility into what's driving subscriber growth.

Drive department-wide initiatives and establish frameworks that scale: Identify and lead initiatives that elevate how the entire Product department functions. From experimentation rigour and data practices to how PMs work with engineering and design. Your impact isn't confined to your pillar; you're raising the bar org-wide.

Lead and develop your team and the PM org: Line manage, mentor, and develop product managers across your squads. Beyond your direct reports, take an active role in identifying skill gaps, driving coaching and development initiatives across the broader PM and Runna team, and building the conditions for high performance at scale. As the team continues to grow, you'll play a hands-on role in hiring - making strong talent decisions, raising the bar in interviews, and laying the foundations for a team that can scale with the business.

Questions You Might Be Answering

• How might we optimise onboarding and FTUE to get more users to their "aha moment" faster and increase activation into a training plan?
• How might we better identify, onboard and activate the right users from Strava?
• How might we design early product experiences (weeks 1–3) that maximise motivation, habit formation, and retention across different runner segments?
• How might we improve conversion across paywalls, trials, and subscription flows, and determine which levers drive the highest long-term value?
• How might we build a high-velocity experimentation engine across acquisition, onboarding, and monetisation that consistently drives measurable growth?
• How might we increase the volume and quality of runners entering Runna through channels like Strava, while ensuring they land in the right experience?

What You'll Bring

• You've driven real growth outcomes in consumer subscription products - acquisition, onboarding, conversion, retention - and can point to the numbers that prove it. You've owned complex domains across multiple teams, not just a single feature area, and you have a clear point of view on how subscription products price and package what they offer.
• You have 10+ years of experience in product or growth product, with significant time spent leading teams and functions. You know how to develop PMs, spot gaps in a team's capability, and build the conditions for high performance, not just manage day-to-day delivery. You operate comfortably at SLT level: you raise the bar across an org, not just within your team. You're also at home working closely with engineering and data on technically complex, data-heavy products, and you've been close enough to measurement stacks - server-side tracking, attribution, event taxonomies - to know what good looks like and where the traps are.
• You're exceptionally strong with data and run rigorous experiments (treating experimentation as a core operating discipline). You make clear decisions under uncertainty and are known for analytical thinking by those around you. You have good product and UX instincts and you know what a clean, high-converting user journey looks like and can tell when something isn't good enough yet.
• You understand that growth product doesn't operate in isolation. You've worked closely with marketing teams - performance, lifecycle, and organic - and know how to build genuine partnerships where product and marketing operate as one system rather than two functions handing off to each other. You're energised by building embedded working relationships with marketing leaders and thrive when product decisions are informed by marketing insight and vice versa.
• You can navigate competing priorities without losing momentum. You know when to align, when to push back, and when to just make a call. You care about getting things right but don't let perfect get in the way of fast. You thrive when there's a lot to figure out and not enough time to figure it all out perfectly.
• You're based in London or able to come into our Vauxhall office regularly (ideally 3 days a week).

Bonus points if:

• You have a strong interest in fitness apps and the fitness space
• You have worked in React Native mobile application teams
• You have experience working on cross-product or cross-platform growth funnels (e.g. app - web - partner platforms like Strava)
• You have experience with growth product in a post-acquisition or high-growth integration environment

Benefits:

Overview of our benefits are below

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧

1. 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
2. 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)
3. 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)
4. 🧘 https://www.headspace.com/?gad_source=1&gad_campaignid=917256451&gbraid=0AAAAADLlnJ13ARNhVsl4YugLQIySZ0scx&gclid=CjwKCAjwr5_CBhBlEiwAzfwYuKoHVVF5c9aFVO5mwW4rSr5oRsg1NGAq69m-JAJ88TR56x_k1dBSHRoC3A8QAvD_BwE
5. 💸 Money every year to spend on gear, events and the gym!
6. 🏥 Private health insurance with Bupa and workplace pension scheme
7. 💖https://www.modernhealth.com/ is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
8. 🥕https://www.get-carrot.com/ - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!