Associate Director of Marketing at The Ohio… · Columbus

Associate Director of Marketing Location: Columbus Campus Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr-accessibleapplication@osu.edu. If you have questions while submitting an application, please review these frequently asked questions. Current Employees and Students: If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process. Welcome to The Ohio State University's career site.  We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title: Associate Director of Marketing Department: Fisher College | Marketing and Communications The Associate Director of Marketing provides strategic leadership for audience-driven marketing across Fisher College of Business, ensuring alignment between program priorities, advancement efforts and the college’s broader institutional goals. This role oversees brand systems, campaign strategy and marketing performance while coordinating integrated efforts that elevate Fisher’s visibility, reputation and engagement with key audiences. The Associate Director combines strategic marketing and communications expertise with strong project management and collaboration skills to develop and oversee the implementation of compelling marketing campaigns and initiatives while ensuring a cohesive marketing identity across Fisher’s offerings. Working closely with partners across Fisher, the role helps translate strategic objectives into actionable marketing strategies that engage external stakeholders, prospective students and corporate partners while strengthening Fisher’s brand and market presence. This position leads the planning and execution of integrated marketing and communications initiatives and strategies from ideation through implementation. Campaigns may include: sponsored content, website and digital marketing initiatives, social media, email communications, print materials, event marketing, and paid media strategies. The Associate Director also contributes to reputation-building and brand awareness projects that advance the college’s external outreach and positioning. The role also collects, analyzes and interprets key marketing metrics and campaign performance data to evaluate effectiveness, inform strategy and continuously improve results. The Associate Director supervises a variety of marketing and communications specialists and oversees project management processes that support cross-college marketing initiatives. Success in this position requires strong subject matter expertise in audience-centric marketing and communications, experience leading brand and awareness-focused campaigns, the ability to evaluate campaign performance through data and analytics, and a demonstrated ability to manage stakeholders, programs and integrated marketing efforts, ideally within a higher education environment. Required Qualifications Bachelor's degree in business, marketing, communications or related field of study, or equivalent experience. At least 5 years professional marketing and/or communication experience, including supervisory experience.  Demonstrated ability to develop and execute comprehensive marketing strategies. An understanding and demonstratable experience leading marketing, communications and project management strategies and campaigns, utilizing a variety of software solutions, digital platforms and project management tools, and adhering to industry best practices. Ability to think creatively and strategically, while being detail-oriented and following a project from ideation through implementation. Ability to balance and prioritize multiple work streams and deliverables to ensure deadlines are met, and the ability to maintain composure in a fast-paced environment; Professional demeanor and customer service mindset, including the ability to build collaborative working relationships. Desired Qualifications 8-12 years’ professional marketing and/or communication experience. Experience working in a university setting. Experience working on a small, collaborative team with limited resources to execute team goals. Experience working in a university setting; expert project management skills. Additional Information: The target hiring range for this job profile is $88,300 - $115,350. The actual salary paid to an individual will vary based on multiple factors, including but not limit to, education, years of experience, internal equity, etc. Location: Fisher Hall (0249) Position Type: Regular Scheduled Hours: 40 Shift: First Shift Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions. The university is an equal opportunity employer, including veterans and disability.