Strategy Intern at The Marketing Arm in Dallas, TX

Responsibilities:

Impact Strategy

• Learn how to use data in meaningful ways to help drive decision-making and achieve client marketing objectives.
• Translate analysis into insight-driven, actionable narratives factoring in understanding of stakeholders and implications of past performance.
• Shadow meetings to understand the role of creative measurement in the lifecycle of a campaign.
• Contribute to team thought-leadership by helping create playbooks, trend decks, and how-to’s for internal teams.
• Ad-hoc tasks such as, but not limited to internal competitive share-outs, dashboard data inputs, etc.

Consumer Strategy

• Aid in developing strategic plans focused on driving client objectives, both long-term and short-term goals.
• Opportunity to support strategists in conducting consumer research, competitive and trend analysis, and narrative frameworks – ultimately driving impact for all clients you work with.
• Help develop department POV’s impacting the work, both current and future.
• Do research to understand the client category and client competitors in depth, including their approach and long-term strategic goals.
• Conduct social listening to understand consumer sentiment on the brand and changing customer social behavior (viral trends) within platforms.

Connections Strategy

• Genuine interest in developing expertise in social media platforms, placements, and best practices
• Keeps up with social media trends, advertising activations and pop culture
• Aid in identifying, flagging and engaging with trending topics
• Participate in organic community management that strengthens connection with audience and followers
• Assist with researched-backed POVs to reach audiences with effective messaging and media
• Analyze performance data and develop actionable recommendations

Qualifications:

• Are passionate about cultural platforms like music, sports, & film
• Possess practical knowledge in the areas of social, digital technology, and media strategy
• Are committed to doing whatever it takes to get the job done and believe the team is stronger than the individual
• Have an entrepreneurial spirit
• Identify as a big-picture thinker who’s courageous enough to pursue your passions
• Are interested in strategy with exposure to one or more of the following: sponsorship-driven sports campaigns, integrations with talent and influencers, holistic digital marketing strategies
• Are a thought-leader in developing trends of traditional and digital technology
• Are familiar with all social media marketing platforms (Facebook, Instagram, Snapchat, Twitter, etc.), knowing how they work and the best use cases for each
• Have excellent written and oral communication skills; presentation experience to senior executives, as well as being a thought leader in digital marketing (white papers, industry trade articles, etc.).
• Comfort with AI tools for professional purposes
• Experience with analytical tools like GWI, MRI/Simmons, social listening, etc. 

TMA Perks & Benefits:

• Competitive vacation plan, sick days and personal days to prioritize your mental health
• Parental leave  
• Comprehensive Medical, Dental and Vision plans 
• 401K Retirement Savings Plan  
• Employee Stock Purchase Plan