Job Description

Are you passionate about developing impactful member experiences and supporting CRM lifecycle development across a global membership ecosystem?

Join us for an exciting career as CRM Lifecycle Specialist as part of the Membership & Personalisation team within Market & Channels Central Marketing.

Bring your structured mindset, stakeholder collaboration skills and passion for CRM Lifecycle to help develop connected, personalised and commercially impactful member experiences across the LEGO Insiders ecosystem.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core responsibilities

• Lifecycle Strategy Development: Support the Senior Manager, Lifecycle & Triggers in developing CRM lifecycle strategies across the member journey to enhance engagement, retention and long-term member value.
• Opportunity Identification: Use data, insights and intent signals to identify member behaviours, trends and lifecycle opportunities that can help shape relevant lifecycle initiatives.
• Cross Functional Collaboration: Work cross-functionally with key stakeholders to support the development and delivery of CRM lifecycle initiatives.
• Lifecycle Planning & Prioritisation: Support lifecycle planning and development, including lifecycle architecture, prioritisation and roadmap opportunities.
• Stakeholder Collaboration: Build strong stakeholder relationships and support alignment to ensure lifecycle journeys reflect wider membership and commercial strategies.
• Lifecycle Journey Development: Partner with the CRM Hub and Product teams to help shape and deliver connected lifecycle experiences across LEGO branded channels.
• Performance Optimisation: Review lifecycle performance and use insights to identify future optimisation and member engagement opportunities.

Play your part in our team succeeding Our team collaborates across multiple business areas to identify and unlock opportunities that strengthen the LEGO® membership experience across the full member journey. By working closely with the CRM Hub, Product teams and commercial stakeholders, we help shape connected lifecycle experiences that create value both for members and for the business. You will report directly to the Director CRM & Personalisation and play an important role in shaping the future direction of Lifecycle journeys at the LEGO Group. Do you have what it takes?

• Experience working with CRM lifecycle, membership, loyalty or customer engagement initiatives.

• Ability to support cross-functional initiatives and build strong stakeholder relationships across teams and functions.

• Strategic and commercial mindset with the ability to translate insights, member behaviours and business opportunities into actionable lifecycle initiatives.

• Experience working with data, customer insights and behavioural signals to support prioritisation and decision making.

• Strong project management skills, with the ability to manage multiple initiatives, stakeholders and dependencies.

• Excellent communication and collaboration skills, with the ability to create clarity and alignment across different audiences.

• Good understanding of CRM capabilities and how they can support personalised lifecycle experiences.

• Positive, proactive and relationship driven team player who thrives in collaborative environments and is comfortable working with ambiguity.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.