Group Product Manager, Customer Care… at The Farmer's… · New York…

Who We Are The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In The Farmer's Dog was built on a simple idea: every dog owner deserves the kind of guidance that actually makes a difference. In 2014, that meant a real person calling every new customer. Today, it means building experiences — increasingly powered by AI — that scale that same warmth and intelligence across every touchpoint, for every customer. As Group Product Manager, you will own the strategy, roadmap, and execution for our Customer Care Tools and Intelligence (CCTI) pod — the team building tooling that empowers our Customer Care advisors to provide iconic care, thereby increasing customer acquisition and retention — while simultaneously shaping how those tools evolve into a broader platform that also power our consumer-facing experiences. You'll see it through from the advisor-facing tools we're building today to the customer-facing experiences they become tomorrow. This role sits at the intersection of technology, customer experience, and platform thinking. You'll work closely with engineering, design, data, and our Customer Care org to deliver tools that address the root cause of why customers are reaching out, helping our advisors resolve issues faster and with greater empathy. AI is one of the most powerful levers you'll have, and you'll use it thoughtfully: knowing when it's the right solution and building it in a way that compounds toward the consumer platform we're creating. You'll hold the longer arc in mind at every step, ensuring the workflows and intelligence we build today can scale directly to our consumer-facing experiences. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time. How You'll Make An Impact Own the CCT Pod Roadmap: Lead the Customer Care Tools pod, including defining, prioritizing, and delivering tooling that empowers our advisors to resolve issues faster, more accurately, and with greater empathy. That means the right solution might be a workflow improvement, smarter routing, or an AI-powered tool. You'll know the difference and choose accordingly. Build With the Platform in Mind: The best advisor-facing tools don't just solve today's problem — they become the foundation for tomorrow's customer experience. You'll build and execute against the CCT roadmap so that validated workflows and intelligence can scale directly to consumers. You're not just improving support; you're building Phase 1 of TFD's broader consumer experience platform. Scale Customer Empathy: Customer support is a critical differentiator at TFD — dog people helping dog lovers, helping dogs live longer, healthier lives. Your tools should amplify what makes our advisors exceptional: their empathy, their product knowledge, their ability to find the right solution for a specific dog and a specific owner. Better tooling means advisors spend less time on the routine and more time on what actually matters. Define and Drive the Consumer Experience Vision: Partner with product, design, engineering, data and Customer Care leadership to develop the roadmap for how internal tools evolve into consumer-facing experiences. This includes proactive outreach powered by data science models and customer-facing guided flows that reduce contact volume by solving problems before customers need to reach out. Use Technology — Including AI — as a Tool, Not a Goal: Use technology thoughtfully and strategically, selecting the right solution for each problem. Guide and support TFD in developing strong judgment around when and how to use AI and LLMs, helping build organizational capability and best practices. Use Data to Drive Every Decision: Leverage quantitative and qualitative data to identify where tooling creates the most leverage. Design experiments, measure what matters, and build the data foundation that makes our experiences smarter with every interaction. We're Excited About You Because You're an experienced product leader. You have 8+ years of product management experience, with a track record of shipping tools and experiences that genuinely improved people's lives. You're energized by empowering people. Whether it's an advisor trying to help a worried dog owner or a customer trying to manage their plan, you care deeply about the humans on both ends of the experience. You think in systems, not just features. You understand the difference between solving a problem and building infrastructure that prevents the problem. You're customer-obsessed. You talk to customers and advisors regularly, bring their voice into prioritization, and build solutions that creatively solve their pain points. You're data-driven. You're comfortable with both quantitative analysis and qualitative research. You design experiments to validate hypotheses before scaling but understand that a balanced portfolio consists of validation-driven experimentation AND big bets. You're AI-literate and clear-eyed about it. You're familiar with LLMs and AI-powered products, including their capabilities, their limitations, and when they're the right tool for the job. You don't reach for AI by default; you reach for the best solution. You make smart build / buy / integrate decisions. You know where building proprietary creates real, differentiating customer value — and where a vendor solution gets you there faster. You've led these calls across diverse stakeholders, with clear frameworks and honest trade-offs, and you can speak specifically to how those decisions played out. You don't build for the sake of building. You thrive in ambiguity. You can turn a long-term vision into a sequenced, actionable roadmap that adjusts as we learn more. You collaborate and inspire. You bring engineering, design, data, and customer care along with you, and you make the work better because of it. You love dogs. Not just a bonus — it's a way of life. Office Guidelines We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy: At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team. Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best Benefits Dog-friendly office in SoHo Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights. Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com. We're Here to Help We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com. We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. NYC Pay Range $200,000—$210,000 USD