Marketing Manger, Jo Malone London at The Estée… · Seoul

Description

JOB OVERVIEW

In this role, you will deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with DCM for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.

ACCOUNTABILITIES

• Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial.

• Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.

• Partner with Media and CRM for execution of campaigns

• Partner with Online and commercial teams for execution of omnichannel plans and activations

• Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.

• Partner with owned media expertise to localize media plans and manage the operations across all brand owned media platforms.

• Partner with earned media expertise on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.

Qualifications

Education

• University-level education

Experiences

• Minimum 9+ years of relevant experience in marketing

• Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred

Functional Competencies

• Strong analytical and presentation skills

• Strong interpersonal and communication skills

• Detail orientated with strong sense of work prioritization, a fast learner

• Passion for new technologies and digital trends

• Fluency in both English and Korean