Strategic Audience Lead at The Economist… · London

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.

The Economist is a leading source of analysis on international business and world affairs. We deliver information through a range of formats, from newspapers and magazines to conferences and electronic services.

An opportunity has arisen for a highly motivated individual to join The Economist as a VIP Manager reporting to the Senior Marketing Manager. The successful candidate will be responsible for securing VIP delegate attendance for our portfolio of treasury related events.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results. The portfolio has experienced unprecedented growth over the last 12 months, and as a result, we’re looking for a VIP Manager who is eager to develop their skills and career fast.

Accountabilities

How you will contribute:

• Develop a strong understanding of our products, customer and competitive landscape and translate these into effective VIP acquisition strategies
• Manage multiple simultaneous projects including but not limited to full event invitations, roundtables, breakfast briefings etc. always working with the lead marketeer on targets
• Daily outreach to selected senior professionals using multiple channels like email, social media and phone
• Understand and anticipate internal and external customer needs with the ability to think creatively and problem-solve efficiently
• Work alongside other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
• Building a VIP product offering across the business

Experience skills and professional attributes

• Proven event experience (with preference given to those with conference marketing experience and industry events)
• Excellent client and external stakeholder management skills
• Excellent time management and the ability to manage numerous projects simultaneously at different stages in their life-cycle
• Self-motivated, naturally curious and a strong sense of personal accountability
• Experience using LinkedIn Sales Navigator
• Commercially minded and highly motivated to exceed targets
• Excellent written and spoken English

#LI-Hybrid

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Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

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What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.