Senior Director, Global Marketing… at The Coca-Cola… · Atlanta

Job Description Summary:

We’re looking for a senior media procurement leader to own and shape more than $1B in North American media spend. This is a high-impact role for a commercial operator who deeply understands the media ecosystem — agencies, platforms, digital, data, measurement, and the economics behind it all.

As Senior Director, Global Marketing Procurement (North America), you’ll lead strategic sourcing and negotiations across media agencies and platforms, ensuring partnerships deliver measurable business value, transparency, and performance. You’ll work closely with marketing, finance, legal, operations, and external partners to drive smarter investments and stronger outcomes.

This individual contributor role is based in Atlanta, Georgia.

Key Responsibilities

Strategic Media Procurement Leadership

• Lead sourcing strategies and negotiations for $1B+ in North American media spend.
• Structure and negotiate complex agency and platform agreements, including fees, incentives, performance guarantees, and commercial terms.
• Leverage analytics, benchmarking, and market intelligence to optimize value, ROI, and efficiency.
• Drive innovative sourcing approaches and scalable commercial best practices.

Agency & Partner Management

• Manage senior relationships with media agencies, digital platforms, and media suppliers.
• Evaluate agency planning and buying effectiveness through cost, reach, ROI, transparency, and delivery metrics.
• Ensure supplier performance aligns with business and financial objectives.

Cross-Functional Partnership

• Partner across marketing, legal, finance, operations, and global procurement teams to align media investments with enterprise goals.
• Support transformation initiatives and evolving commercial models across the media ecosystem.
• Serve as a strong commercial counterbalance and trusted advisor to marketing stakeholders.

Market Intelligence & Business Impact

• Monitor media, technology, and marketplace trends to identify opportunities, mitigate risk, and improve business outcomes.
• Build scalable frameworks for cost modeling, measurement, governance, and performance management.

What This Role Is

• A hands-on, deal-owning media procurement leadership role with direct accountability for $1B+ in media spend.
• Deeply commercial, focused on negotiations, value realization, transparency, and financial performance.
• An individual contributor role requiring strong personal leadership, influencing skills, and execution.

What This Role Is Not

• A media strategy, planning, or brand marketing role.
• A purely consultative procurement or governance role.
• A fit for candidates without direct commercial experience negotiating media agency or platform agreements.

Qualifications

• 10+ years of experience with deep expertise in the North American media marketplace.
• Direct, hands-on experience negotiating and managing media agency and platform contracts is required.
• Strong understanding of media agencies, digital media, eCommerce, planning and optimization, data, tools, and measurement.
• Proven success managing large-scale commercial portfolios and complex negotiations.
• Exceptional communication, stakeholder management, and influencing skills.
• Strong commercial acumen, strategic thinking, and problem-solving capability.

Additional Details

• Location: Atlanta, Georgia
• Travel: Up to 20–30% globally

If you thrive in media negotiations, know how to drive value at scale, and want to help shape the future of global media procurement, we’d love to hear from you.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills: Budget Management, Category Management, Communication, Continual Improvement Process, Contract Agreements, Economic Cost Drivers, Group Problem Solving, Low Cost Country Sourcing, Marketing Capabilities, Microsoft Office, Negotiation, Procurement Practices, Strategic Sourcing, Supplier Relationship Management, Technical Category Procurement

Pay Range: United States of America: 162,000 USD - 188,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America

City/Cities: Atlanta

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: July 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.