Insights Associate Intern at The Bluebird Group in Minneapolis, MN

Summary: The Bluebird Group is a data-driven retail consulting and manufacturer’s rep firm that helps brands win inside the world’s most competitive retailers. The Insights Associate Intern is responsible for translating consumer, category, and performance data into clear growth opportunities, supporting the Bluebird Team by delivering insights that guide assortment, pricing, promotions, and go-to-market decisions. Responsibilities: - Analyze shopper behavior, purchase patterns, and category performance to understand what drives consumer decisions - Use quantitative and qualitative data to identify consumer needs, preferences, and motivations - Conduct market and category research to identify emerging consumer and industry trends - Stay informed on retail and competitive dynamics to anticipate shifts in demand - Evaluate the retail landscape to identify assortment, pricing, and category growth opportunities - Use data-driven insights to recommend new items, line extensions, or category expansions - Partner with Sales, Search, Insights, and Client Teams to align insights with key business priorities and timelines - Support shared KPIs and performance tracking to help drive growth across accounts - Translate complex data into clear, compelling stories through reports, visuals, and presentations - Deliver insights such as market trends, pricing analysis, and category opportunities to inform decision-making - Help build and refine processes that improve how insights are collected, analyzed, and shared - Continuously look for ways to increase efficiency, clarity, and impact of the Insights function Required Qualifications: - Pursuing a Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field - Entry level experience in retail analytics, category management, merchandising, or buying - Proficiency in data analysis tools (Excel, reporting tools, dashboards, etc.) - Ability to synthesize large amounts of data into clear business recommendations - Strong written and verbal communication skills - Comfortable working in ambiguity and challenging existing assumptions - Highly organized, detail-oriented, and able to manage multiple priorities - Self-starter who can operate with minimal oversight and strong ownership Required Skills: Data analysis tools, Retail analytics, Category management Important Skills: Business recommendations