Head of Social Media at The Block in UNITED

About US

Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.

Why Join The Block

• Shape the narrative of crypto education, media, and research
• Join a company that's respected in the space and has the audience, platform, and reach to move markets
• Work remotely with a high-performance team that values ownership, speed, and clarity
• Be part of a business that's expanding beyond media into SaaS, certification, and enterprise offerings
• Competitive comp, equity, and benefits package

About the role

• The Head of Social Media is a senior-level position that would involve overseeing the The Block’s social media strategy and presence across platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others.
• The role would report to the Publisher and entail leading a team to enhance brand visibility, audience engagement, and traffic to editorial, research, and other content.

What you'll do

• Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives.
• Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging.
• Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts.
• Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website.
• Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management.
• Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content.
• Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors.

Work location & Authorization

Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship.

Compensation & Benefits

We offer competitive, location-based compensation. Our total rewards include:

Remote work flexibility

Paid time off (local holiday policies respected)

Health and wellness benefits (varies by location)

Flexible PTO

Working Hours & Time Zones

This fully remote role is open to candidates globally, though preference for Eastern timezone +- 1/2 hours.

You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours.