Customer Intelligence Analyst at Texas Instruments in Dallas, TX

Change the world. Love your job.

Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.

Responsibilities include:

• Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform.
• Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders.
• Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the engineer's core design challenges.
• Configure and deploy experiences in personalization platforms and email platforms that will sell more TI semiconductor content into key customer designs.
• Scale account-based marketing programs into paid channels for prospecting and remarketing efforts to prospect and re-engage target engineers.
• Evaluate semiconductor competitors and other industry marketing technology and strategies to innovate and adapt TI’s approach to digital selling.

Qualifications

Minimum requirements:

• Master’s degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 5 years of experience in the semiconductor industry with experience selling to engineers directly or digitally and 5 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts. OR
• Bachelor’s degree in degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 7 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts.

About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About the Company

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.