Senior Marketing Specialist (MCS) at Terumo · Ho Chi…

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

The Senior Marketing Specialist in the MCS Business Unit, reporting to the MCS BU Manager, is responsible for developing and executing marketing programs for existing and new products, supporting market expansion, and contributing to growth strategy. Key duties include managing sales toolkits, implementing training and sponsorship programs, conducting market research for new retail markets, collaborating with cross-functional teams, creating promotional campaigns, analyzing market trends, contributing to e-commerce development, and managing product sales forecasts and budgets.

Key Functions / Responsibilities

• Build and manage standard sales tool kits: catalog, presentations; showpad project
• Build and implement whole year training programs; sponsorship programs and marketing programs for HCS; LCS products
• Develop and implement marketing strategies for new product launches.
• Support the entry into new retail markets by conducting market research and identifying opportunities.
• Collaborate with cross-functional teams including sales, marketing, and product development.
• Creation of promotional materials and campaigns.
• Monitor and analyze market trends and competitor activities.
• Contribute to the development of the e-commerce platform for MCS products.
• Track and report on the performance of marketing initiatives.
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Develop go to market strategies and tactical execution plans for a portfolio of products and/or services.
• Project sales forecasts, developing product budgets and reporting on actual product sales, including inventory management.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Coordinate market research and product design activities in conjunction with other business functions.
• Coordinate the use of effective pricing and discount policies

Functional / Technical Skills

• Core skill requirement: Business Analytics, Business Presentation, Market Analysis, Market Segmentation, Product Advisory, Product Management, Digital marketing tool efficiency

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in product marketing or a similar role.
• Experience in the pharmaceutical or medical device industry is preferred, OTC product experience is preferred
• Strong analytical and digital marketing skills.
• Ability to work independently and manage multiple projects.

Note to External Recruitment Agencies:

Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.