I'm Karla Anderson, EVP of Marketing at Teamworks. We operate the leading sports technology platform serving professional, collegiate, Olympic, and military sports organizations worldwide. Our brand has a strong foundation and a clear point of view, and I'm now looking for the creative brand leader who will take it further.

The Teamworks brand has clarity. There is real creative territory here that has not been fully explored yet. What I'm building toward is a brand and creative function that operates with premium quality, uses AI to scale efficiently, has built design systems to support efficient work across the company, connects the brand experience across each touchpoint both internally, externally, and within the product, and tells a richer story about who Teamworks is and where we're headed. This role is the person who makes that happen.

The Role

• Own the Teamworks visual brand strategy across all three pillars: marketing brand, product brand, and corporate and employer brand, setting the direction and holding the standard across every surface
• Lead design systems governance as living infrastructure, including documentation, versioning, and source-of-truth ownership, building the foundation that enables AI to scale design quality across the company with confidence
• Direct creative output across campaigns, web, digital, social, events, and sales enablement, setting the quality bar and ensuring brand consistency across everything that faces the market
• Shape and build the creative and design function for the next phase of Teamworks, including directing the work of two junior designers and defining the team structure and talent roadmap going forward
• Partner directly with Marketing, Product Design, and occasionally executive leadership to ensure the brand shows up at the right quality across all touchpoints, from product interfaces to investor and employer brand
• Establish creative workflows, intake processes, and project management practices that allow the team to operate efficiently at scale—and raise a flag when brand decisions are being made without sufficient creative input

What I'm Looking For

What You Must Bring

• 5+ years of brand design, creative direction, or brand management experience, with meaningful time in B2B or vertical SaaS environments
• Demonstrated ability to personally design and produce work in Figma, not just art-direct and approve; this role requires someone who can open a file, produce real work, and lead by example when the team needs it
• End-to-end ownership of a brand system as governed infrastructure, including documentation, versioning, and cross-functional adoption at a company of comparable size and complexity
• Portfolio that demonstrates systems-level thinking alongside strong craft and taste, not just beautiful executions without the architecture behind them
• Ability to distill a creative vision into marketing campaigns and new, innovative ideas that push the brand forward
• Experience working cross-functionally with influence across each area of the business, operating as a true brand steward who sets and maintains the standard across teams
• Experience operating in a lean, resource-constrained environment where output expectations are high; candidates who have only worked with large teams and large budgets will not be set up for success here
• Active, fluent use of Claude and AI tools as part of daily creative and operational workflow—not as an experiment but as a core part of how you work; experience building AI-assisted workflows for a creative team, not just using tools individually
• US-based

Even Better If

• You can speak specifically to how you built intake, governance, and workflow systems that allowed your team to punch above its weight without burning out
• You can demonstrate how you have brought a brand to life across different formats and mediums, showing range beyond a single channel or execution type
• You have operated in B2B tech with a complex, multi-product, or multi-audience brand where nuance and systems thinking were both required

Why This Role

The brand foundation is strong and the point of view is clear. What we have not fully done yet is express it. We are ready to push into new creative formats, build out brand-led storytelling, find simpler and more visual ways to communicate what the Teamworks operating system actually does, and introduce our AI intelligence layer to the world in a way that is distinctly ours. The foundation is set. We are looking for the person who takes it further.

About Teamworks

We're the Operating System for Sports™, powering 6,500+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 500+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win.

Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email talent@teamworks.com.

To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes.