Senior Analyst, Marketing Delivery at TD Bank · Toronto

Senior Analyst, Marketing Delivery Location: Toronto, Ontario Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Analytics, Insights, & Artificial Intelligence Pay Details: $81,600 - $115,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Job Description: The successful candidate will be responsible for end-to-end Targeted campaigns supporting the growing needs of a portfolio within the broader Growth Marketing group.  Growth Marketing supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Growth Marketing is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (MBNA brand) and New Jersey (TD Bank America's Most Convenient Bank). It supports most consumer facing TD Bank Group lines of business. Your goal as a part of the Marketing Delivery team is to design, execute and measure performance of campaigns to drive acquisition, retention, engagement across the portfolio. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make workflows run as efficiently as possible – this is the role for you. Success in this role will be achieved by: Translating key business objectives into insight rich experiments that drive marketing ROI Ensuring execution (i.e., list creation) is done efficiently with excellence and precision Providing high value post-campaign/ad hoc analytics that drive campaign strategy and evolution. Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously achieve increased efficiency. Responsibilities: Design/execute/measure high impact direct-to-consumer marketing experiments Continuously enhance campaign design and delivery by leveraging all analytical tools/techniques at your disposal Execute with excellence Proactively manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI Maintain a culture of risk management and control, supported by established processes and sound infrastructure Skillsets: Familiarity with direct marketing principles (Predictive Models, Experimental Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.) Demonstrated command of end-to-end campaign lifecycle Strong communication to inform and influence key stakeholders across the organization Technically inclined and orientation to detail Naturally curious with an urge to challenge the status quo Resourceful and comfortable with autonomy Passion for connecting the dots between quantitative outcomes and marketing behaviour Demonstrated understanding of navigating customer data from cloud data sources through leveraging programming tools such as Python, Pyspark, SQL Be someone who people love to work with A profit driven mindset A passion for campaign analytics Experience with Agile methodologies and a zest for the agile mindset Qualifications: 5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries) Experience designing successful direct marketing experiments Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset Knowledge of Python, Pyspark, SQL; knowledge of cloud databases and data structures; experience with vendor engagement and file format requirements Degree in business, science, statistics, engineering, or other quantitative discipline Track record of delivering successful initiatives on time and on budget Who We Are: TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements. Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best. Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. Accommodation Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. We look forward to hearing from you! Language Requirement (Quebec only): Sans Objet