Associate Manager, Targeted Marketing at TD Bank · Toronto

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.​​

Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.​

1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.​​ The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.​

Job Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting TD Insurance targeted campaigns with a focus on acquisition. The successful candidate will be responsible for the execution of 1:1 marketing campaigns, journeys, and programs that drive measurable outcomes/results in line with business strategies, ensuring alignment with internal marketing standards and best practices. As a knowledgeable targeted marketing professional, this role acts as a consultant, providing thought leadership on requirements, best practices, and targeted/testing strategy and design to drive optimal business results and customer experience.   

Customer

• Partner with Marketing Planning, Delivery, Channel and Vendor teams in the development and execution of best-in-class targeted marketing​

• Participate in quarterly and annual planning activities​

• Understand role of different channel and personalization options and their impact on achieving marketing objectives and use this understanding to influence program design​

• Oversee flawless execution of tactical plans working with internal and vendor partners​

• Oversee flawless execution and take a lead role in go/no-go decisions​

• Manage to budget allocations​

• Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time, on target, on budget) from initiation to completion​

• Navigate through roadblocks by engaging key stakeholders/sponsors and working through to resolution​

• Provide ongoing communication to ensure appropriate stakeholders are engaged and notified of progress, changes, and results.​

• Participate in evaluating the effectiveness of projects/ plans after implementation; assist in compiling, analyzing, and communicating feedback from various internal/ external stakeholders, help develop recommendations, and incorporate changes into the future ​

• Maintain appropriate project records, databases and information; reports to management and others on project status and updates​

• Monitor and understand trends, identify issues and opportunities and provide recommended action to relevant stakeholders​

 Shareholder

• Prioritize and manage own workload to meet service level requirements for service and productivity

• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)​

• Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities​

• Participate in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provide guidance for complex situations​

• Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriate​

• Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high risk issues​

• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

• Monitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements where opportunities exists​

• Lead / facilitate and/or implement actions / remediation plans to address performance / risk / governance issues​

• Apply subject matter expertise in the discipline, provide guidance, assistance and direction to others​

• Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirements​

• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess  potential impacts​

• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite​

• Oversee or lead the facilitation and/or implementation of action / remediation plans to address performance / risk / governance issues​

Team

• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely       communication of issues/ points of interest​

• Provide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit​

• Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques​

• Participate in personal performance management and development activities, including cross training within own team​

• Keep others informed and up to date about the status / progress of projects and​

• / or all relevant or useful information related to day-to-day activities​

• Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices​

• Lead, motivate and develop relationships with internal and external business partners /stakeholders to develop productive working​

• Contribute to a fair, positive and equitable environment that supports a diverse workforce​

• mentorship of others, by sharing knowledge and experiences and leveraging best practices​

• Develops annual and/or long term plans for own areas and influences plans well beyond area managed​

• Act as a resource and mentor to others​

 Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

• 3+ years relevant experience

• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting

• Proficient knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets

• Skill in using computer applications including MS Office

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet