TBWA\Worldwide→
Sr. Analyst, Programmatic at TBWA\Worldwide in Toronto, Ontario, CA
Skills
Job Description
Agency: Omd
Job Function: Media
Job Subfunction: Performance Media
Job Description:
Position Summary: The Campaign Manager, Programmatic, is responsible for the end-to-end management, optimization, and performance of programmatic campaigns. This role translates client objectives into effective activation strategies, taking ownership of in-platform execution to exceed campaign goals. The campaign manager is a key driver of performance, responsible for data analysis, insight generation, and mentoring junior team members.
Key Responsibilities:
Campaign Management & Optimization:
Manage the daily execution, optimization, and pacing of campaigns across various DSPs to exceed client KPIs (e.g., CPA, ROAS, Viewability, CTR, etc.)
Develop and implement campaign strategies, including targeting tactics, bidding approaches, and platform selection.
Structure and execute campaigns across various inventory sources, including the Open Marketplace, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) deals, selecting the appropriate buying model to meet campaign objectives.
Provide final sign-off and quality assurance on all campaign setups executed by Coordinators.
Optimize campaigns using the Omni marketing intelligence platform to analyze performance data, identify key drivers, and deliver actionable insights that drive client KPIs.
Troubleshoot campaign and technical issues, including tagging, creative rendering, pixel discrepancies, and performance dips.
Analysis & Insights:
- Build, maintain, and enhance campaign reports and dashboards.
- Mine campaign, ad server, and audience data to identify key performance drivers, and deliver deep, actionable insights that correlate to client business objectives.
- Develop and present campaign performance analysis and optimization recommendations to internal teams.
- Address challenging questions from internal stakeholders regarding campaign performance and strategy.
Team & Partner Collaboration:
- Act as a primary day-to-day point of contact for internal agency planning teams on all matters of campaign performance and execution.
- Mentor and train coordinators on programmatic platforms, processes, and best practices.
- Develop and foster relationships with media and technology partners to stay ahead of new features, capabilities, and inventory opportunities.
- Proactively maintain and deepen programmatic expertise by completing advanced trainings, achieving relevant DSP certifications, and staying current with all platform innovations.
- Escalate critical campaign or platform issues to senior leads in a timely and solution-oriented manner.
Qualifications:
- 1-3 years of direct, hands-on experience in programmatic campaign management, with in-platform experience on major DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.)
- Proven experience optimizing campaigns to various upper-funnel and lower-funnel KPIs.
- Strong understanding of the programmatic ecosystem, ad serving, website tagging, and measurement.
- Exceptional analytical skills with a proven ability to interpret data and generate actionable insights.
- Experience with campaign management and analytics tools (e.g., Google Analytics, ad servers) an asset.
- Highly developed organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
Career Path:
A campaign manager who consistently exceeds campaign goals, demonstrates strong strategic thinking, begins to develop client communication skills, and shows leadership potential in mentoring others is on a direct path to becoming a Senior Campaign Manager.
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Expected Salary: $45,000 - $50,000
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com
$45,000 - $50,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/