Senior Director, Strategy at TBWA\Worldwide in New York, NY

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Team Overview: Creo is Omnicom Media's (OM) Influencer marketing agency. Our mission is to connect brands with authentic influencers, delivering data-driven influencer planning and activation as an integral part of our clients' media strategies. We are seeking a strategic leader to shape the quality, direction, and impact of creator-led strategy across our agency, translating culture, creativity, and commerce into work that drives measurable results for brands. In this role, you will set strategic standards across accounts and teams, lead high-impact client and new business initiatives, and help evolve the frameworks, tools, and ways of working that define how Strategy operates. The ideal candidate will be a strategist who sees the full picture—from cultural insight to commercial outcome—and is equally comfortable owning complex strategic work and guiding senior teams to do their best thinking.

The Senior Director, Strategy reports to the Chief Strategy Officer, Creo North America.

Responsibilities include: Lead the strategic direction on new business RFPs and key client initiatives, defining how brands show up in culture through creators and content with insight-led, differentiated approaches. Set strategic standards and direction across high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and commercially grounded. Interrogate briefs to uncover the core challenge, clarify objectives, and establish the strategic foundation for creative, influencer, and performance-driven work. Apply strong commercial judgment, connecting creator strategy to brand goals, performance metrics, and ROI, translating customer insights into compelling content strategies. Own the development of audience, cultural, creator and communications strategies that inform campaign architecture, content planning, channel roles and measurement approaches. Partner with senior leadership and new business teams to shape proposals and strategic approaches for priority opportunities, ensuring clear vision and alignment. Provide clarity and direction in moments of ambiguity, guiding teams and clients toward confident, aligned decisions grounded in data and strategic insight. Lead the development and oversight of Strategy team members, setting expectations for strategic quality and consistency across all deliverables. Operate as a senior individual contributor on the agency's most complex or high-stakes initiatives, while guiding team members on standard workstreams and strategic craft. Coach junior team members on judgment, leadership presence, and strategic craft, strengthening the overall capability of the Strategy function. Lead the rollout, adoption and continuous improvement of Strategy tools, frameworks and processes, helping scale strategic excellence and consistency across the organization. Help evolve and operationalize Creo's creator-led strategic methodologies across influencer casting, content architecture, distribution and performance optimization. Develop approaches that leverage creators as strategic partners and co-creators, ensuring creator insight informs both strategy development and execution. Translate emerging trends, audience behaviors, and platform shifts into practical implications for client strategy and creative work.

Illinois, New York: $120,000.00-$230,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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