Senior Associate, Digital Activation at TBWA\Worldwide in New York, NY

Agency: Hearts & Science

Job Function: Media

Job Subfunction: Performance Media

Job Description:

We’re looking for someone with strong Programmatic experience, especially with full-funnel display campaigns tied to conversion KPIs. DV360 experience is a must; Amazon and TTD DSP experience would be a plus.

It’s a fast-paced environment, and the Senior Associate will be hands-on with trafficking, billing, media validation, campaign setup, and reporting. We’re looking for someone who’s organized, communicates well, responds to emails promptly, and knows when to flag or escalate issues.

They should also be a strong team player who takes initiative, raises their hand, and is eager to learn. Additional responsibilities include:

• Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives.
• Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise.
• Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
• Leverages performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
• Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

$40,000 - $75,000 

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