Planner, Connections Planning at TBWA\Worldwide · Toronto

Agency: UM

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description:

Position Summary

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
• Maintain and update media plans, regularly evaluating campaign performance and ensuring plans accurately reflect approved budgets, schedules and deliverables.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating responsibility, reliability and resourcefulness.
• Initiate and coordinate the media buying process to deliver exceptional results.
• Coordinate campaign implementation and trafficking, ensuring campaign details, creative assets, specifications, tags and launch requirements are accurately communicated to internal teams and media partners, and that campaigns launch according to approved plans and timelines.
• Oversee the day-to-day administration and maintenance of media plans, including updating schedules, documenting changes, maintaining accurate campaign records and ensuring all relevant stakeholders are working from the latest information.
• Support campaign financial administration, including tracking committed and actual media spend, coordinating billing and invoice reviews, completing budget reconciliations, and resolving discrepancies in a timely manner.
• Prepare accurate and timely client finance reports and budget control reports (BCRs).
• Ensure client budgets are accurately tracked, managed and on track, flagging potential discrepancies, overspend or underspend risks to the team.
• Support the creation of campaign post reports, including gathering and validating campaign delivery data and performance results.
• Source and evaluate proposals from media partners as required.
• Assist with document creation, including presentations, visual summaries, schedules and reports.
• Prepare media points of view (POVs) and evaluations.
• Remain up to date with the latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
• Minimum one (1) year of experience in integrated media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Strong learning agility, with a passion for continuous development.
• Proficient with media research tools (e.g. Vividata, Numeris), and media tools (e.g. Prisma, Guideline).
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well and multi-task.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).To be added in by TA Team.

Salary range $45,000 - $55,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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