TBWA\Worldwide→
Associate Director, Strategy at TBWA\Worldwide in Toronto, Ontario, CA
Skills
Job Description
Agency: Omnicom Precision Marketing
Job Function: Strategy and Planning
Job Subfunction: Research and Insights
Job Description:
WHO WE ARE:
We are TRACK – a member of the RAPP family – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At TRACK, our fearless super connectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group (OPMG), RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. The TRACK team makes up 100 of those.
YOUR ROLE: We’re looking for a strategically minded individual with a proven record of building high performing customer experiences and CRM journeys for world-class brands. You will lead with excellence in the day-to-day strategic delivery alongside a team of strategists.
Your industry and CRM background will equip you to create a high standard for deliverables. Your strategic prowess will uncover opportunities to design a path forward and deliver impactful work with results. Your ability to create innovative communications plans will spark new ideas and thoughtfully connect with the end-customer.
This is an 18-month contract, with the possibility of conversion to a permanent position.
YOUR RESPONSIBILITIES:
Oversee the development of strategic initiatives and deliverables for clients.
Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
Unearth novel insights that fuel strategic plans and briefs.
Guide team of more junior strategist roles with your knowledge and expertise.
Lead the creative briefing process and partner with Creative team to inspire great work.
Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization.
Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
Present strategic recommendations to clients.
REQUIRED SKILLS:
Bachelor’s Degree in related field.
7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.
OUR PERKS:
Generous PTO policy
Comprehensive health and dental plans
Paid personal and sick days
Birthday day off
Hybrid work model
Tuition reimbursement program
Unlimited access to LinkedIn Learning
Telecoms monthly allowance
RRSP company match
Referral bonus
OUR HYBRID WORK MODEL: Track's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
This job posting is for an existing vacancy to cover a maternity leave (18-month contract, with potential to convert to a permanent position). The salary range for this role is $95,000-$110,000.
$95,000.00 - $115,000.00
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/