Senior Manager, Integrated Marketing at T-Mobile in New York City, NY

Senior Manager, Integrated Marketing Location: New York, New York At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! Job Overview This role leads a marketing team responsible for integrated marketing strategies that support commercial and brand objectives across multiple channels. It develops and manages comprehensive marketing plans leveraging paid, owned, and earned media aligned with company priorities. The role requires collaboration with commercial, operations, media, and analytics teams to orchestrate complex marketing initiatives. Success is measured by the effective execution of targeted marketing programs that meet performance and strategic goals. The work impacts the organization by enhancing product experience, supporting digital transformation, and advancing brand marketing priorities. Job Responsibilities: Develop integrated marketing strategies and plans that achieve commercial and brand objectives across multiple channels Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans Collaborate with leadership and cross-functional teams to align campaign priorities and ensure timely, on-budget execution Partner with creative and agency teams to produce communications and collateral that meet audience and campaign goals Work with analytics and marketing operations to track and measure performance against strategic objectives Also responsible for other duties/projects as assigned by business management as needed