Software Engineer, Front End Leaning (Growth) at Synthesia · London

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. ABOUT THE ROLE Own and ship high-impact experiments and features end-to-end - from hypothesis to production - that directly move activation, conversion, and revenue metrics. You'll design for measurable outcomes, not just output, and iterate quickly based on data. Work full-stack across the Growth surface: activation flows and onboarding, self-serve and freemium infrastructure, pricing and packaging mechanics, PQL-to-enterprise funnels, viral and sharing loops. Build and extend the team's experimentation platform. At Synthesia, Engineers are builders of the experimentation system, not just users of it - constructing A/B infrastructure, instrumentation, and metrics pipelines that power how the whole product grows. Partner closely with product managers and data analysts to prioritize the highest-leverage work, make clear trade-offs between experimentation velocity and long-term scalability, and translate ambiguous business problems into clean technical solutions. You'll operate with a high degree of autonomy and be expected to define what gets built, not just how. TEAM YOU WOULD BE JOINING – GROWTH The Growth team is dedicated to driving high NDR and sustainable revenue growth through self-service and freemium offerings, improving user experience, and optimizing conversion pathways while aligning with enterprise goals. This team operates at the intersection of product, engineering, and data, shipping experiments rapidly and iterating based on measurable outcomes. You'll work on core surfaces that directly impact user journeys and business performance, in a PLG environment where engineering decisions have a direct and visible line to revenue. WHAT WE'RE LOOKING FOR - Experience in activation, conversion, monetization, or PLG systems - not growth marketing or CMS/content engineering - Experience building or significantly extending experimentation infrastructure - A/B systems across cached and non-cached pages, metrics pipelines, experiment orchestration - at the builder bar, not just the user bar - A habit of quantifying your own impact: you default to metrics (conversion %, activation rate, ARR lift, INP/TTI) when describing what you shipped - Strong product sense and ownership mindset - comfortable owning the problem definition, trade-offs, and technical approach, not just the implementation tickets - Experience with viral mechanics, sharing loops, or team-expansion features is a strong plus WHY JOIN US? We're living the golden age of AI. The next decade will yield the next iconic companies, and we dare to say we have what it takes to become one. Here's why, OUR CULTURE At Synthesia we're passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here. https://www.notion.so/How-we-work-at-Synthesia-f794caa72f8446efb6be22b551ce0fa2 SERVING 50,000+ CUSTOMERS (AND 90% OF THE FORTUNE 500) We're trusted by leading brands such as Heineken, Zoom, Xerox, McDonald's and more. Read stories from happy customers https://www.synthesia.io/case-studies and what 1,200+ people say on G2 https://www.g2.com/products/synthesia/reviews#reviews. PROPRIETARY AI TECHNOLOGY Since 2017, we've been pioneering advancements in Generative AI. Our AI technology is built in-house, by a team of world-class AI researchers and engineers. Learn more about our AI Research Lab and the team behind. https://www.synthesia.io/research AI SAFETY, ETHICS AND SECURITY AI safety, ethics, and security are fundamental to our mission. While the full scope of Artificial Intelligence's impact on our society is still unfolding, our position is clear: People first. Always. Learn more about our commitments to AI Ethics, Safety & Security https://www.synthesia.io/ethics. 📍UK, Germany, Ireland or Switzerland.