Synchrony→
AVP, Content Specialist at Synchrony in Stamford, CT
Skills
Job Description
Role Summary / Purpose :
Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. We are looking for a Content Specialist with deep expertise in creating and editing high-quality consumer and B2B website content to optimize performance across our business lines.
An online electronic portfolio is required as part of this application process, and it must include at least three examples of your work.
Essential Duties and Responsibilities:
Create compelling web content that aligns with overall content and media strategy and internal client requirements.
Draft detailed outlines or briefs for freelance or agency partners to create long form content; review and edit drafts for web and discoverability best practices; share recommendations with client teams.
Support writing of branded content (including long form content) such as blogs, articles, etc. as needed.
Collaborate with internal team members to create content ideas to help improve brand discoverability.
Research/organize facts related to the assigned topic and content type to compile and organize writing ideas.
Help ensure consistency in voice, messaging and approach across all digital written materials in partnership with VP of Content, Creative Directors and Corporate Brand.
Support development of a content calendar that spans our lines of business.
Apply campaign analysis and data insights to iterate, improve and maximize content results.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor’s Degree. In lieu of a degree, high school diploma/GED plus 6 years’ experience writing digital content.
3 years’ experience writing digital content
Experience writing for web (SEO copywriting with keywords, title tags and understanding of what shows up in the meta description).
Understanding of emerging criteria for LLM discoverability and AEO.
Experience using AI tools for content tasks while ensuring accuracy and human oversight.
Proven ability to write for both B2B and direct to consumer audiences.
Ability and flexibility to travel for business as required
Additional Desired Experiences:
Fintech/Financial Services industry
Exposure to cross-channel journey planning
Experience working in an Agile or Kanban project management framework
Understanding of content KPIs and measurement of web content performance.
Passion for reading, writing and editing educational content and feature articles.
Stellar communication and storytelling skills, including good spelling and grammar.
Team player with a solutions-oriented mentality and an open, positive and collaborative communication style.
Excellent time management and organizational skills with keen attention to detail.
Proven ability to manage multiple projects under deadline pressures.
Grade/Level: 10
The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing