MarTech Enablement Analyst (Onsite) at SWBC in San Antonio, TX

SWBC is seeking a talented individual to provide strategic oversight and ownership of the organization's marketing technology ecosystem, including the corporate website, CRM platform, and related digital marketing technologies. This role ensures platforms are secure, compliant, scalable, and optimized for growth while enabling the marketing team to execute campaigns efficiently within a regulated environment. The analyst establishes governance standards, safeguards digital infrastructure, and translates business objectives into practical technical solutions.

Why you'll love this role:

This is a unique opportunity to shape the future of the organization's marketing technology ecosystem while working at the intersection of strategy, technology, analytics, and digital innovation. You'll serve as a trusted advisor to marketing leaders and business stakeholders, leading high-impact initiatives that enhance customer experiences, improve operational efficiency, and drive business growth. The role offers a balance of hands-on platform ownership and strategic planning, empowering you to influence governance standards, improve processes, and enable scalable marketing execution across the organization.

Essential duties include the following:

• Serve as the subject matter expert and primary owner of digital marketing platforms, including CRM and CMS environments.
• Establish, maintain, and enforce platform governance, security standards, compliance requirements, and operational guardrails.
• Protect the integrity, security, and performance of the organization's digital infrastructure.
• Act as the primary liaison between Marketing and technical teams.
• Translate business requirements into actionable, secure, and scalable technical solutions.
• Communicate technical concepts in business-friendly language to stakeholders.
• Lead digital initiatives, platform enhancements, CRM projects, and website updates from discovery through UAT and launch.
• Manage implementation timelines, stakeholder alignment, testing, and deployment activities.
• Design and maintain structured workflows and intake processes.
• Establish standards that enable marketing teams to execute campaigns efficiently and securely.
• Evaluate requests and manage scope to reduce risk and prevent platform vulnerabilities.
• Ensure digital platforms are architected to effectively capture, route, and protect data required for campaign analytics and revenue reporting.
• Partner with department leadership to align platform capabilities with business objectives and long-term digital strategy.
• Triage recommendations on platform improvements, governance practices, and operational efficiencies.
• Perform other duties and responsibilities as assigned.

Serious candidates will possess the minimum qualifications:

• Bachelor's degree in Information Technology, Business Administration, Marketing, Data Analytics, or a related field, or equivalent combination of education and relevant experience.
• Minimum of five (5) years of experience in marketing technology enablement, information technology, system administration, platform management, or a related discipline.
• Experience administering enterprise digital platforms, including CRM ecosystems (Salesforce preferred) and Content Management Systems.
• Strong understanding of system architecture, platform governance, security protocols, and compliance requirements.
• Experience mapping user journeys, business processes, and data flows to support organizational objectives.
• Ability to balance business needs with technical constraints while maintaining system integrity.
• Strong communication, stakeholder management, and relationship-building skills.
• Confidence and judgment to challenge requests that may compromise compliance, security, brand standards, or platform stability.
• Strategic mindset with a focus on scalability, operational efficiency, and business outcomes.

SWBC offers*:

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program

*Based upon employee eligibility

Additional Information:

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

Please note, SWBC does not hire tobacco users as allowed by law.

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.