International Marketing Manager at Swan in Berlin, Germany, DE

About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €2.5 billion in monthly transactions for more than 150 companies—like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan ; Our story.

Job description

✨ Your mission

As an International Marketing Manager, you will be Swan’s dedicated Marketing counterpart for the German and Benelux market, translating business expansion and partner-growth priorities into focused initiatives across:

• New business

• Partner advocacy and partner expansion

• End-customer acquisition and activation

• Local events and campaigns

Working closely with Partner Management and PMM, and coordinating Growth, Events, Brand, Communications and Content, you will turn local priorities into measurable commercial outcomes and repeatable Partner Servicing growth processes.

As Swan continues to grow across markets and deepen its partner model, we are evolving Marketing toward a more locally anchored structure, with dedicated country orchestrators. You will connect Sales, Product, Partner Management and central Marketing expertise to accelerate business expansion, partner growth and end-customer adoption, while helping build a scalable approach for future markets.

✨ Main tasks

🔁 Build local Marketing plans

• Identify market, partner and customer opportunities with Country Managers and Partner Management.

• Translate country and regional priorities into actionable Marketing plans. Coordinate priorities, calendars and central support.

• Define and adapt the campaign strategy for Germany and Belgium, aligned with Swan’s GTM and expansion priorities.

• Localize and execute campaigns in German and Dutch across channels: email, webinars, ads, events, landing pages, social, PR, and more.

• Share local insights with the wider Marketing team.

🌍 Lead local Events strategy and execution

• Identify relevant Events and speaking opportunities.

• Develop local strategies within the Glocal Events Strategy.

• Coordinate planning and execution with central Events, Sales and Partner Management.

• Define objectives, audiences and follow-up actions.

📈 Support Partner Growth and Partner Advisory

• Work with Partner Management on selected partner-growth initiatives.

• Support partner campaigns and end-customer acquisition and activation.

• Capture learnings and turn them into repeatable Partner Servicing playbooks.

• Coordinate Marketing contributions to priority partner plans.

• Contribute to Market and Partner Servicing playbooks.

🤝 Develop partner advocacy and co-marketing

• Coordinate partner stories, assets, campaigns and co-marketing initiatives.

• Work with Content, Communications, PMM and Design on localized materials.

• Ensure local activity remains aligned with Swan’s brand and messaging.

• Track and share the results of partner advocacy activity.

Preferred experience

✨ You’re a great match if:

• You have 4–5 years of experience in Field Marketing, Campaign Marketing, Demand Generation, Partner Marketing, or a related B2B Marketing role.

• You're a strong project manager with a bias for action

• You're comfortable managing multiple markets, activities, and stakeholders

• You're confident working with CRM, marketing automation, and campaign reporting tools, and you use data to understand performance and continuously improve your campaigns

• You communicate with clarity and confidence – in both German and English

• You're based in Berlin.

• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

✨ Perks of being a Swanee:

• Holidays: 27 days of paid leaves. 🏝️

• We provide you a Pxtra account with a monthly allowance for your meal vouchers🥗, transports 🚲 & benefit in kind 🏃‍♀️‍➡️.

• Well-being support: access to Moka Care for mental health and wellness. 🧘

• Hybrid remote policy: We offer the possibility of working from home for 2 days per week. 🏡

• Offsite: Once a year we gather to reconnect, deep-dive into big topics, and relax. 🤝

• This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations - whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process

• A 30-min call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions

• 45-min call with Constance our Brand Marketing Team Manager

• Take-home case + Panel presentation: Constance + our Country Lead & Strategic Account Manager for the DACH market

• 45-min with our Content Manager Julia

• 45-min last interview with our VP of Sales, Julio