Digital Brand Manager at Suntory Global Spirits in Location not listed

What makes this a great opportunity?

• Our Lifestyle and Premium brands need more than a solid digital plan. They need ideas that reflects their exciting character, feel right for the platform, content people want to spend time with, and creators who genuinely fit the brand.
• That’s where you come in.
• As Social & Digital Brand Manager, you’ll take ownership and shape how our brands show up across Social and Digital channels. You’ll set the Social strategy, build the overall and annual content approach, lead our Social Media and Influencer partners and make sure strong ideas turn into strong results.
• You won’t just write briefs and review decks.
• You’ll shape and challenge the thinking behind them. You’ll look at a TikTok or Instagram asset and know what works, what doesn’t, and what needs to change. You’ll know when a creator is a great fit for the brand — and when they’re simply popular. You’ll understand how organic content, Creator Content and Paid Media should work together. And you’ll be comfortable going deeper into campaign setups. Into performance data. Into tracking. Into the details of an asset.

Role Responsibilities

Social Media

Shape the Social strategy for our Lifestyle and Premium brands, translating brand objectives into clear platform and content plans.

• Define the role of Social across the consumer journey, from awareness to loyalty.

• Set platform direction based on audience behaviour and brand needs.

• Build distinctive and consistent Social presences.

• Track culture, communities and platform trends, using Social Listening to identify opportunities.

• Define Social KPIs, Test & Learn approaches and Community Management standards.

Brand Content & Stories That Matter

Turn brand positioning, campaign ideas and audience insights into content people actually want to see.

• Develop Content Strategies and Territories across campaigns, Always-on, cultural and reactive content.

• Define the right mix of Brand, Creator and Community Content.

• Create actionable agency briefs and review concepts, scripts, visuals, videos and copy.

• Ensure content is platform-native and adapted for different audiences, platforms and campaign phases.

• Lead asset production, adaptation, approval and distribution while protecting brand consistency and creative quality.

Influencer & Creator Marketing

Build and manage Influencer and Creator strategy as an integral part of how our brands participate in culture.

• Define the role of creators within the overall brand and Social strategy.

• Build the right mix of long-term relationships, ambassadors, specialist creators and tactical partnerships.

• Set creator selection criteria and lead our Influencer agency.

• Develop creator briefs and review concepts and content.

• Manage licensing, usage rights, Paid Amplification, Partnership Ads, contracts, disclosures and approvals.

Website, CRM & the Wider Consumer Journey

Ensure campaigns lead somewhere useful and the consumer experience continues beyond the feed.

• Support brand websites and landing pages, connecting Social and Influencer activity with relevant digital journeys.

• Define requirements for content, UX, tracking, conversion and consent.

• Contribute to CRM and First-Party Data initiatives, including lead generation, segmentation and automated journeys.

AI & New Ways of Working

Explore practical AI applications across research, Social Listening, audience and trend analysis, content ideation, briefing, asset adaptation, reporting, production workflows and consumer experiences.

Test new tools and identify useful applications while ensuring responsible use around privacy, copyright, brand integrity, data security and human review.

Measurement & Learning

You’ll:

• Translate brand and business objectives into clear Social, Content, Influencer KPIs.

• Build clear reporting and measurement approaches.

• Analyse content, creator, campaign and platform performance.

• Combine numbers with what we hear from communities and consumers.

• Look beyond vanity metrics to understand what is actually driving brand impact.

• Turn learnings into clear changes for the next brief, next asset or next campaign.

• Run regular performance and learning reviews with agencies and internal stakeholders.

Qualifications

• You have built your career around brands, consumers and digital communication. You know how to move from strategy to execution without losing sight of either.
• 5+ years of relevant experience in Social, Digital, Content Development or Brand Marketing.
• Strong hands-on experience developing and implementing Social Media strategies.
• Deep knowledge of Social Media, Content Strategy and Influencer & Creator Marketing.
• Experience with lifestyle, premium, FMCG, beverages, beauty, fashion or another brand-led category.
• A strong understanding of how Instagram, TikTok, YouTube, Meta and other relevant platforms work.
• Experience developing both Always-on and campaign content.
• A track record of working with and leading Social, Influencer, Content or Creative agencies.
• Solid knowledge of Paid Social, Digital Media and Programmatic.
• Enough technical understanding to assess campaign setups, tracking and optimisation.
• Practical experience with Business Manager, Website, CRM or First-Party Data topics.
• Real experience using AI tools in marketing — not just an interest in the subject.
• Experience managing budgets.
• Strong analytical skills and a good feel for what the numbers do and do not tell you.
• A good understanding of privacy, platform rules, brand safety, creator disclosures and usage rights.
• Excellent English and German, written and spoken.
• What will make you stand out
• Your deepest expertise is in Social, Content and Influencer Marketing.
• At the same time, you understand the rest of the digital ecosystem well enough to connect the dots.