Area Director Business Development at Sunrise… · McLean

Boston Metro Area

The Area Director of Business Development (ADBD) is responsible for using market knowledge and company resources to develop and implement business development strategies for an assigned market that will generate qualified, nonpaid professional referrals, bring more seniors to Sunrise Senior Living and position Sunrise as a preferred provider. This role also drives strategies related to local paid referral partners to generate 3rd party referrals and move-ins from these partners. Additionally, the ADBD assists Executive Directors and Regional Directors of Sales in coaching and mentoring Directors of Sales on best market practices related to professional outreach and business development.

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Identify and target qualified referral sources, including professionals, community associations and healthcare organizations, to generate a continuous flow of leads for Independent Living to Skilled Nursing Facilities.


• Foster and maintain relationships with key referral sources, ensuring consistent lead generation and business growth.


• Coordinate community team participation in professional societies and events, organize trade show presentations and support professional events to drive qualified leads.


• Partner with Executive Directors and sales teams to improve service delivery, resolve issues and ensure ongoing communication about referral opportunities and initiatives in progress.


• Develop and manage account plans, track referral activities and report progress, ensuring that contact records in the CRM system are current and accurate.


• Contribute to sales meetings, offer coaching and insights on business development and support training programs for staff on sales strategies and best practices.


• Monitor budgets and expenses, ensuring timely submission and adherence to internal controls and state regulations regarding admissions/discharges.


• Stay current on industry trends and legal regulations, attend relevant conferences and participate in ongoing training to enhance professional expertise.


• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.


• Perform other duties as assigned.

Core Competencies

• Expertise in identifying, targeting, and nurturing key referral sources to drive continuous lead generation and business growth across multiple service lines.


• Strong ability to work collaboratively with internal teams, to drive initiatives, resolve issues and maintain ongoing communication to maximize referral opportunities.


• Proficient in developing account plans, tracking referral activity and reporting on progress to ensure goals are met, while maintaining accurate contact records in CRM systems.


• Skilled in mentoring and coaching sales teams to implement best practices in business development and professional outreach.

Experience and Qualifications

• College degree or equivalent experience strongly preferred.


• 3-5 years of experience in consultative business-to-business sales, particularly in healthcare or professional business development.


• Demonstrated success in account management with the ability to handle multiple priorities and drive business growth.


• Strong written and verbal communication abilities, including the capability to facilitate group presentations and engage with a wide range of audiences.


• Excellent organizational and time management skills with the ability to adapt to changing business needs and effectively prioritize tasks.


• Ability to exercise discretion and independent judgment while demonstrating good decision-making and problem-solving skills.


• Proficient in Microsoft Office (Windows, Outlook, Excel), with the ability to quickly learn new applications.


• Flexibility to work independently, potentially during non-traditional hours, whether on the road or in a home-office environment.