Digital Marketing Manager at Sun Home Saunas in Remote

About Us

Sun Home's mission is to help people feel better, look better, and live longer. We are one of the fastest-growing companies in America, focused on delivering premium wellness products directly to consumers and businesses across the U.S. With a customer-first philosophy and a high-growth roadmap, we are building a brand rooted in quality, transparency, and innovation. As we scale, operational excellence remains central to our success.

Why This Role

Most digital marketing manager roles are three layers removed from the people making decisions. This one isn't. You'll sit at a small table with the founders and the Director of Digital Marketing, and your read on the data will directly shape where seven-figure budgets go.

You'll also walk into an environment that's different from what you're used to. If you're someone who genuinely works with AI — not just a few ChatGPT prompts, but actually integrating it into how you think and operate — you'll feel at home here. We take AI-driven product discovery seriously (GEO, AEO, AI Overviews) and you'll be part of those strategic conversations. And our $8,000+ average order value means that the work you do here has a weight to it — every decision lands harder, every mistake costs more, and every win compounds.

We work with a performance agency that runs paid media across Meta, Google, YouTube, and CTV. You won't be in the ad accounts daily, but you'll be deeply involved — reviewing creative, questioning performance data, and collaborating on strategy. We also have a Social Media Manager who owns organic. Your focus is the space in between and around those functions: content, site experience, and campaign execution.

If you want to be the person who executes a plan someone else already figured out, this isn't the role. If you want to be in the room where the plan gets made — and then own the execution — keep reading.

Requirements

What We're Looking For

Required

• 3-5 years in DTC ecommerce marketing, with hands-on execution across content and campaign management
• Proficiency with Klaviyo (flows, segmentation, reporting) and Shopify Admin (discounts, product management, basic operations). You need to evaluate whether an agency's email/SMS execution is actually performing — not just take their word for it — and tell the difference between a working and a broken promotional setup without needing someone else to check.
• Strong writing skills — you'll be creating content that needs to be factually precise and persuasive at an $8K+ price point
• Analytical rigor — you can navigate GA4 beyond surface-level dashboards and understand why a metric might be wrong, not just different. You'll have tools and support for deep analysis, but you need the instinct to question data before acting on it.
• Technical literacy — you should be comfortable enough with the technical layer to identify when something is broken (a tracking tag isn't firing, a discount isn't applying correctly) and articulate the problem clearly so it can be fixed
• Demonstrated ability to go deep: you synthesize complex information before acting, not after

Great to Have

• Experience marketing high-AOV products ($1,000+) — if you haven't, be ready to talk about how high-AOV changes the playbook (we'll ask)
• Familiarity with GEO (Generative Engine Optimization) or a clear point of view on how AI is changing product discovery — not just awareness that it's happening, but ideas about what to do about it
• Experience working alongside a performance agency (vs. being the sole paid media operator)
• CRO experience or strong intuition for why visitors convert or don't — you should be able to look at a product page and form a hypothesis about what's helping and what's hurting
• Comfort diagnosing technical issues in a browser (console errors, network failures, tags not firing) — you won't fix them, but spotting them before they become fires is valuable
• Any level of technical building ability (HTML, CSS, Liquid, JavaScript, Python) — you won't be hired as a developer, but the line between "marketer" and "builder" is thinner here than anywhere you've worked. If you can read a Klaviyo template, tweak a Shopify page, or use AI to build a tool that solves a problem you hit yesterday — that's the kind of thing that accelerates your impact dramatically in this role

Who You Are

• You already use AI tools in your daily workflow — not because someone told you to, but because you wanted to work smarter
• You're a natural optimizer who looks at any manual process and thinks "there has to be a better way" — but you also know when a guardrail exists for a reason
• You'd rather be right slowly than wrong quickly. You read the full brief, ask the clarifying question, and then execute with confidence
• You bring ideas to the table, not just task completion. If you see a better way, you say so — even if it challenges the current plan

What You'll Own

Content Marketing

• Maintain and expand our buying guides, comparison pages, and product content with verified, accurate claims. Every claim needs a source — at our price point, a wrong spec erodes trust and inaccurate pricing actively damages how AI engines recommend us.
• Understand that AI-driven product discovery (ChatGPT, Perplexity, Google AI Overviews) is reshaping how customers find us. The Director owns GEO strategy, but you'll be in those conversations and your content work directly feeds it — how you structure a buying guide, what claims you make, and whether the data is accurate all affect whether AI engines cite us or a competitor.
• Collaborate with the Social Media Manager on content that bridges organic and conversion-focused channels

Agency Collaboration & Design Review

• Serve as the day-to-day point of contact with our performance agency. Strategic escalations go through the Director, but you're expected to push back when something doesn't add up — not just relay messages.
• Review creative briefs, ad copy, and assets — email templates, ad creative, and landing pages. Leave detailed feedback and confirm that requested changes were actually implemented before anything goes live. The Director retains final approval, but your review is the first line of quality control.
• Attend weekly design review meetings with our web design agency and provide feedback on UX, content, and brand consistency. You won't own the redesign project, but you'll represent the marketing perspective in the room.
• Coordinate cross-channel messaging so email, paid, and organic tell the same story.
• Read the agency's weekly performance reports and come with questions. If they report an incremental ROAS number for a channel, you should know what that means, how it's modeled, and whether the trend supports the spend level. You won't own the measurement framework — but you can't collaborate on strategy if you don't understand how performance is being measured.

Analytics & Reporting

• Be a key voice in weekly performance synthesis. You won't build the measurement framework or run the reports, but you need to be able to read a detailed analysis and know which number doesn't pass the smell test. This is a founder-facing role at a small table — your read on the data matters. "The dashboard looks fine" isn't a contribution. "Engagement dropped 30%, but it was mostly driven by a single channel that went dark for 3 days" is.
• Cross-check data across platforms (GA4, Shopify, Klaviyo, Meta Ads, Google Ads) when something seems off — and develop an instinct for when something should seem off. Marketing data is never as clean as it looks — platforms have bugs, tracking breaks, and not all traffic is real. You'll have the tools and support to investigate; you need the curiosity to pull the thread.
• Understand the difference between platform-reported metrics and reality. Meta's ROAS is not the same as blended MER is not the same as incremental ROAS. You don't need to build attribution models, but you need to know why these distinctions matter when reviewing agency performance.
• Identify opportunities in the data, not just problems

Campaign Operations & Promotional Execution

• Oversee agency execution in Klaviyo — review flow performance, segmentation logic, and campaign results with a critical eye. You won't build the flows, but you need to know when a flow is underperforming, when a segment doesn't make sense, and when the agency's reporting doesn't match what you see in the platform. You're the internal quality check on their email/SMS work.
• Own the campaign calendar and coordinate timing across paid media, email, product launches, and promotions — you're the person making sure the agency's ad schedule, the email cadence, and the site experience are all telling the same story at the same time
• Set up and QA promotional mechanics in Shopify (discounts, gift-with-purchase, landing pages) — you should be able to navigate Shopify Admin confidently without supervision

Vendor & Platform Operations

• Serve as first-pass triage for platform issues across our marketing stack — Shopify, Google Merchant Center, Impact, Klaviyo, and others. Things break regularly: product feeds fail, apps throw errors after theme updates, tracking tags stop firing. You won't fix the technical root cause, but you need to identify the problem, document it clearly, and route it to the right person (our dev, the platform's support team, or the Director) with enough context that they can act without starting from scratch.
• Own vendor support communications. When Shopify Plus Support needs a timeline of what changed, or Google Merchant Center disapproves products, you're the one writing the response and following through to resolution — not waiting for someone to tell you to check on it.
• Monitor platform health alerts (app warnings, feed failures, automated error notifications) and triage them before they become fires. Some alerts are noise; some are revenue-impacting. You'll develop the judgment to tell the difference.

Where This Role Goes

This is a high-trust position that grows with the business. As you build credibility and demonstrate judgment, you'll take on more ownership — from first-pass review to final approval on creative, from supporting performance synthesis to leading it, and from executing the content strategy to shaping it. The Director is building the strategy, measurement, and infrastructure layer; you're building the execution and optimization layer. Both need to be excellent for the marketing org to work.

What Success Looks Like (First 6–12 Months)

By 6 Months

• You've run at least one full promotional cycle end-to-end — campaign calendar, Shopify discount setup, QA, cross-channel timing with the agency and email — and nothing went live misaligned or broken because you were the one holding the threads together.
• You've developed a pattern of questioning data before acting on it. When a number looks off in a weekly report — engagement anomaly, attribution discrepancy, platform-reported vs. blended — you're the person who pulls the thread and comes back with "here's what actually happened." Not once as a lucky catch, but consistently enough that the Director and founders trust your read.
• You've used AI tools to solve a real operational problem — not a gimmick, but something that made a workflow faster, a piece of analysis deeper, or a content process more rigorous. You did it because you saw the opportunity, not because someone assigned it.
• When a platform breaks — feed failure, tracking tag stops firing, app conflict after a theme update — you're identifying the issue, documenting it clearly, and routing it with enough context that the next person doesn't start from scratch. The Director isn't hearing about these issues from someone else first.

By 12 Months

• You own cross-channel coordination tightly enough that campaigns, email cadence, and site experience are consistently aligned without the Director managing the timing.
• You've improved the accuracy and structure of our content library to the point where buying guides and product pages are sourced, verified, and formatted in ways that serve both human buyers and AI-driven discovery. Whether AI engines cite a specific page is a strategy-level outcome — but the content quality and structure are things you can point to and defend.
• You can lead parts of the weekly performance synthesis — not just participate, but drive the conversation on channels or campaigns you've been closest to, with the kind of data skepticism that catches what dashboards don't show.
• Your creative and campaign review has become a quality gate the team relies on. Not because you're faster, but because when you approve something, the Director and founders trust that the copy is accurate, the mechanics work, and the details have been checked — which means fewer things get kicked back or go live wrong.

Benefits

What We Offer

• A pivotal role at one of America's fastest-growing companies—on a mission to help people feel better, look better, and live longer.
• A fully remote work environment that was rated a Great Place to Work® 2025-2026
• Flexible hours and attractive PTO schedule
• Competitive compensation and benefits package
• Opportunities to grow with the company and shape its ecommerce future