Communications & PR Director (North America) at Submer in Texas, TX

Start: ASAP

Type of Contract: Full Time / Permanent

Travel Requirements: Regular travel (US)

About Submer

Submer designs and delivers end-to-end AI datacenter infrastructure built around industry-leading liquid cooling.

We help organizations scale AI beyond the limits of traditional datacenters by enabling higher density, greater efficiency and lower environmental impact – accelerating time-to-AI from first deployment to full production.

What impact you will have

You'll own communications for our AI infrastructure stack at group level, working at the cutting edge of one of the most dynamic industries in tech — and helping us build that future the responsible way, driven by a strong green agenda at the heart of how we grow.

As a senior communications leader with strong agency experience and deep expertise across technology, data centers, AI, infrastructure, data centers and / or cloud, you will define, shape, and amplify our North American narrative. You bring a strong understanding of the hyperscaler landscape and broader ecosystem (including Nvidia), enabling you to engage credibly with our most important audiences.

You will ensure that the global AI infrastructure story resonates with US stakeholders, including hyperscalers, media, analysts, and policymakers. Your work will localize global messaging to the US market, proactively build reputation, and establish a trusted voice for the company in a complex and highly competitive environment.

Combining strategic insight with hands-on execution, you will translate deep technical expertise into clear, compelling narratives that influence the market, strengthen our positioning, and drive engagement with priority audiences.

In this role, you will define and amplify our North American narrative, ensuring it resonates with US stakeholders and reflects local priorities, culture, and market realities. You will:

• Shape and communicate the AI infrastructure & cloud story for business and tech media, analysts, regulators, and key customers, including hyperscalers.
• Build and maintain proactive reputation programs that increase visibility, strengthen credibility, and differentiate the company in a competitive US market.
• Lead strategic messaging and narrative development for thought leadership, positioning the company as a trusted voice in AI infrastructure and data center & cloud innovation.
• Serve as the dedicated US point-person for issues and crisis communications, ensuring timely and effective responses to regulatory, political, or sensitive topics.
• Influence internal and external audiences through compelling content, executive briefings, media engagement, and coordinated campaigns, driving measurable impact on brand perception and awareness.

What you’ll do

Strategic Leadership:

• Develop and execute a US-specific communications strategy aligned with global priorities.
• Lead tactical decision-making on message prioritization and narrative localization.
• Advise and partner closely with the CMO and US General Manager on strategic communications and sensitive topics.

Media & Analyst Engagement:

• Build strong relationships with top-tier US business, tech, AI, and infrastructure journalists.
• Drive analyst relations, including briefings, content, and follow-ups.
• Translate complex technical AI infrastructure topics into compelling stories for different audiences.

Content & Brand:

• Produce regionally relevant content: thought leadership, case studies, executive talking points, and opinion pieces.
• Oversee US marketing assets for alignment with global messaging.
• Establish repeatable processes, playbooks, and operational frameworks for communications execution.

Team, Budget & Agency Management:

• Initially operate as a senior individual contributor, expanding into a small US comms team over time.
• Manage external PR, analyst relations, and potential public affairs agencies.
• Provide input and manage regional communications budgets and technology tools.

Crisis & Issue Management:

• Act as the primary US point-person for issues, regulatory scrutiny, and politically sensitive topics.
• Ensure rapid, strategic responses to unforeseen developments.

What you’ll need

• 10+ years in communications, with strong agency experience preferred (Account Director/Associate Director level) or experience in a global tech organization.
• Degree in Communications, PR, Journalism, or similar. Postgraduate or business background is a plus.
• Expertise in technology, AI, infrastructure, cloud, or data centers.
• Exposure to hyperscalers and the broader ecosystem, particularly Nvidia, is strongly preferred.
• Media relations, analyst relations, and content strategy.
• Crisis communications in regulated or politically sensitive environments.
• Marketing literacy and ability to coordinate cross-functional initiatives.
• High resilience, adaptability, and comfort with ambiguity.
• Executive presence; able to influence senior leaders and “manage up.”
• Autonomous, hands-on, and collaborative.
• Flexible with US hours and travel requirements.
• Familiarity with media and analyst databases, social listening, monitoring, reporting, and collaboration tools.

What we offer

• Attractive compensation package reflecting your expertise and experience.
• Medical Insurance Plan.
• 401k Employee volunteer contribution Plan.
• A great work environment characterized by friendliness, international diversity, flexibility, and a hybrid-friendly approach.
• You´ll be part of a fast-growing scale-up with a mission to make a positive impact, offering an exciting career evolution.

Our job titles may span more than one job level. The actual base pay is dependent on a number of factors, such as transferable skills, work experience, business needs and market demands.

Our inclusive responsibility

Submer is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.