Head of Marketing at Study Group in Brighton, England, GB

Contract Type: Full time, Permanent Location: Brighton Head Office, Brighton

An opportunity to join our Marketing team as a Head of Marketing. This role will lead marketing activity across our Onshore and Central Asian markets, building brand awareness and driving demand to support student recruitment. Working closely with Sales teams, you'll develop and deliver regional campaigns, strengthen relationships with recruitment agents and partners, and identify opportunities for growth. You'll play a key role in promoting the Study Group portfolio, increasing applications and enrolments, and supporting the achievement of regional recruitment and business objectives.

ABOUT THE ROLE

• Develop and deliver the regional marketing strategy to build demand for Study Group brands and products, increase student recruitment and support revenue growth. Set clear priorities, campaign calendars, budgets and targets.
• Identify local business opportunities, assess their potential and develop business cases. Take approved initiatives from planning through to delivery and review.
• Work with Brand Marketing and Product colleagues to shape core messaging and marketing toolkits, contributing regional insight and maintaining a strong understanding of product positioning, pricing and value propositions. Adapt and localize materials for regional campaigns and for use by Sales teams and agents.
• Use market research and feedback from students, parents and agents to choose relevant channels, messages and activities. Keep track of competitor activity and market developments, using the findings to improve the customer experience and build demand.
• Own the planning and delivery of regional Customer Marketing campaigns, including events, school engagement and local promotions. Coordinate support from specialist marketing teams and ensure timely follow-up and evaluation.
• Work with Sales to agree recruitment priorities and align field marketing activity. Establish clear arrangements for lead capture, handover and follow-up, and work with colleagues on nurture and conversion activity from enquiry through to enrolment.
• Build and grow third-party collaborations with schools, counsellor networks, education platforms, student communities, affiliates and other relevant organizations. Use these relationships to reach new audiences, generate demand and develop additional sources of qualified leads.
• Develop partnership proposals, coordinate internal approvals and commercial arrangements, and review results to determine which collaborations should be developed further.
• Deliver regional agent communications, events and marketing support that strengthen understanding of the Study Group portfolio and help agents generate demand. Monitor regional agent satisfaction and use feedback to improve communications, activities and support.
• Maintain strong working relationships and regular feedback with stakeholders across the business. Bring regional needs and insights into wider discussions and ensure agreed priorities are reflected in marketing plans.
• Manage the regional marketing budget and report on performance against agreed targets. Review brand awareness, demand generation, lead quality, campaign and partnership results, contribution to applications and enrolments, and return on investment. Adjust activity and spending in response to results.
• Manage local agencies, suppliers and marketing partners through clear briefs, agreed deliverables and regular performance reviews, ensuring quality and value for money.
• Ensure marketing activities and partnerships meet company approval requirements, brand guidelines and applicable data protection requirements.
• Contribute to a culture of accountability, customer focus, collaboration and inclusion. Bring colleagues together to solve problems, develop plans and resolve delivery issues.
• Use appropriate project management processes and tools to organize regional activity and coordinate contributions from colleagues and partners. Share knowledge and good practice to help build capability.
• Recognize colleagues’ contributions to Study Group’s business goals through everyday feedback and the company’s formal recognition channels.

ABOUT YOU

• Degree level qualification highly desirable in Marketing and/or business or followed by a post-graduate marketing qualification.
• Experienced international marketing professional, with demonstrable success working with teams across an organization.
• A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace.
• Knowledge and understanding of the international student marketplace and the challenges within the education sector.
• An understanding of the international business environment and the challenges of working across multiple territories.
• Experience of working in a multi-channel and matrix organisation.
• Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.

ABOUT US Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. We are a trusted international educator to students and more than 50 university partners globally. We deliver high-quality international education solutions that drive success for our partners and students. We are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available.

ORGANISATION COMPLIANCE For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy. We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.