Product Owner - CMP at Storyteq in Netherlands, NL

Storyteq’s Content Marketing Platform (CMP) is an enterprise SaaS product recognised as a Gartner Leader in both Content Marketing Platforms and Digital Asset Management. It serves some of the world’s largest brands, helping marketing and creative teams manage the full content lifecycle: briefing, workflow, project management, templated creative production, review and approval, and asset distribution at scale. The platform is AI-enabled and in active evolution.

The Product Owner – CMP is embedded within a software engineering squad and is responsible for a defined area of this platform. Operating at a quarterly horizon, this role owns the problem space for their area, working to understand what customers need, what outcomes matter, and what the right thing to build next is. This is a decisive, customer-facing, outcome-owning role. It is not a role that waits for direction.

Key Responsibilities

1. Product Area Ownership & Backlog Management

• Area Ownership: Own a clearly defined area of the CMP product, with full accountability for the quality and direction of the backlog and the outcomes delivered within that area.

• Outcome-Driven Planning: Before any initiative is committed to, define a clear outcome hypothesis and a measurement mechanism.

• Backlog Stewardship: Maintain a well-prioritised, clearly articulated backlog. User stories define the problem and desired outcome, not the solution. Solution design belongs with the engineering team.

• Analytics Ownership: Own the instrumentation requirements for every feature shipped. Acceptance criteria must include what needs to be tracked and how success will be measured.

• Squad Ceremonies: Lead all squad ceremonies: stand-ups, sprint planning, backlog grooming, and retrospectives.

2. Customer-Led Discovery

• Direct Customer Relationships: Own direct relationships with customers within your product area. Do not rely on Customer Success to proxy the customer voice. Own the relationship directly.

• Product Trio Practice: Participate in structured customer conversations as part of the Product Trio (Product Owner, UX Designer, and Engineer).

• Evidence-Based Proposals: Bring proposals grounded in customer insight and data. Proposals come from direct customer discovery sessions, not internal assumptions or stakeholder opinions.

• Problem Framing: Engage with the underlying problem, not the surface request. When feedback arrives, probe for the root cause before forming a view on what to build.

3. Evidence-Based Delivery

• Hypothesis First: Every initiative proceeds with a defined outcome hypothesis. What does success look like? How will it be measured?

• Outcome Confirmation: Track whether outcomes have actually been reached after delivery. Feature adoption is not enough. Confirm whether the expected customer behaviour or business outcome materialised.

• Decisive Ownership: When engineering, UX, and stakeholders have competing views, the Product Owner makes the call. Decisions are made with the available evidence, the rationale is documented, and the outcome is owned.

• AI-Enabled Working: Use AI tools to accelerate research, synthesis, documentation, and analysis. Reinvest that time in the decisions and relationships that require human judgement.

4. Planning, Communication & Release

• Roadmap Candidate Management: Own and manage roadmap candidates for your product area. Contribute well-evidenced, outcome-defined candidates to quarterly planning cycles.

• Request Evaluation & Initiative Shaping: Receive and evaluate inbound requests from Customer Success and commercial teams. Assess them against the evidence bar. Where requests have merit, shape them into properly defined initiatives for quarterly planning, not ad-hoc additions to the sprint.

• Stakeholder Communication: Keep Customer Success and Product Marketing informed of progress, upcoming releases, and what is not coming. No should always come with a reason.

• Documentation Readiness: Own the handoff to Technical Writing ahead of every release. Documentation should be ready at the point features ship.

Why This Role Matters

CMP is Storyteq’s flagship product. Some of the world’s most recognised brands run their content operations on it. What a Product Owner delivers here directly affects how marketing and creative teams at global enterprises do their work.

This is not a backlog management role. It is a role that owns outcomes, works directly with customers, and is held to an evidence standard by the clients who depend on the platform.

Requirements & Skills

• 3+ years in a Product Owner or Product Management role within an Agile SaaS environment, with hands-on customer discovery, end-to-end backlog ownership, and measurable outcomes you can speak to specifically.

• Strong working knowledge of Scrum, with the ability to lead and keep ceremonies purposeful: stand-ups, sprint planning, backlog grooming, and retrospectives.

• Ability to write clear, outcome-focused user stories and acceptance criteria that include measurement requirements, and track whether those outcomes materialise after release.

• Analytical thinking and comfort with data. Able to define success metrics, interpret usage data, and draw conclusions that inform prioritisation. Familiarity with product analytics tooling helps; the approach matters more than the specific tool.

• Experience managing inbound requests from non-technical stakeholders such as Customer Success or commercial teams, with the confidence to push back with evidence and frame decisions as tradeoffs.

• Experience working in or alongside engineering teams, with a clear understanding of where the Product Owner’s responsibility ends and the engineering team’s begins.

• Able to communicate clearly and confidently with technical and non-technical audiences, across writing, ceremonies, and customer conversations.

• Background in marketing technology, content workflows, campaign management platforms, or Digital Asset Management is advantageous.

• Comfortable using AI tools for research, synthesis, documentation, and analysis. Demonstrable professional use is a plus.

Personal Attributes

• Generates evidence-based proposals and brings ideas to the table without waiting to be directed.

• Makes decisions, owns them publicly, and acknowledges when the evidence shows a different result. Decisions made for the right reasons and with good evidence are respected, even when they don’t work out. That is how good product people learn.

• Able to say no with evidence, frame it as a tradeoff, and hold that position respectfully under pressure. Polite and professional throughout.

• When something is unclear, finds a way to find out rather than escalating for direction. Comfortable operating in ambiguity.

• Confident presenting to mixed audiences. Builds rapport quickly with customers and colleagues, and brings clarity to the room.

• Invites challenge, listens actively to engineering and UX, takes input seriously, and then makes the call. Does not defer to the loudest voice or wait for consensus.

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays: we understand the importance of you getting some down time.

• Annual Wellbeing Day: enjoy an additional day on us to look after your physical and mental wellbeing.

• Pension Scheme: helping you save towards your retirement home in the sun!

• Corporate Medical Cash Plan: claim back the cost of your medical treatments.

• So many savings: through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme: our people are at the heart of everything we do, so if you’re happy, we’re happy.

• Cycle to Work Scheme: save on the cost of biking to work.

• Monthly Employee Awards: Employee of the Month programme with £250 bonus.

• Raising money for charity including a paid Volunteer Day: we’re all about giving back… and having lots of fun in the process!

• Referral scheme: know the perfect person to join the team? You could bag £1,000 for putting a good word in.

• Wellbeing Programme: giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.

• Enhanced Family Friendly Leave: support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

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We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

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