Head Of Brand & Marketing - AJAH at Sterlin Glams in Lekki

About Us
Sterlin Glams is a growing jewelry and accessories brand with locations in Lagos ,Abuja and now Ibadan. We specialise in affordable elegant, high-quality pieces crafted for the stylish and modern woman. As a brand committed to innovation and world-class service, we’re expanding our digital presence and looking for passionate individuals to join our team.

Job Summary:

We require a Head of Brand and Marketing to create and execute the overall marketing strategy for the brand.

Managing brand identity, guidelines, and consistency across all channels

Overseeing campaign planning, budget management, and ROI tracking

Leading and mentoring the marketing team (Digital Marketing Officer and Social Media Officer)

Collaborating with sales and operations to align marketing efforts with business goals

Reporting on marketing performance to stake holders.

THIS IS NOT A REMOTE OR HYBRID ROLE, MUST BE ABLE TO WORK ON SITE/OFFICE

Job Responsibilities

Marketing Strategy

Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets

Lead the development and execution of offline marketing initiatives, including end-to-end activations, campaigns, product launch, and outlet launch to drive awareness, market penetration and customer growth

Actively collaborate with all internal stakeholders to achieve campaign targets.

Digital Strategy

Develop and execute an annual Digital Marketing Plan in line with Brand's strategic objectives and initiatives

Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns Ensure all content deliverables are in line with Sterlin glams digital brand strategy, brand guide and personality

Manage the company website to drive visibility, sales, and growth.

PR & Corporate Image Building

Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging

Monitor public perception, opinions and mentions of the Sterlin Glams brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management

Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the Sterlin Glams story and build connection with the public and the media.

Business Cycle Management

Develop and implement marketing strategies and campaigns in line with company’s established business cycle

Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.

Team Leadership & Development

Lead and manage the marketing department to exceed targets

Recruit and train the marketing team to ensure their effectiveness and continuous improvement

Align the marketing team activities with company goals and objectives.

Analytics & Reporting

Prepare periodic reports on marketing performance to the management

Create monthly reports on the performance of digital marketing activities against set performance metrics

Draw meaningful conclusions from activation/campaign data and identify potential opportunities for growth and improvement

Tracking and reporting on campaign performance, ROAS, and conversion metrics

Forecast marketing campaign growth and return on investment.

Qualifications & Requirements

• BSc/BA in marketing, communications or relevant field
• 5 years plus experience in Digital Marketing & Brand Management
• Minimum of 3 years experience in management capacity
• Proven experience in performance marketing
• Marketing experience in retail , ecommerce ir related sectors is an added advantage
• Excellent understanding of digital marketing concepts and best practices
• In-depth understanding of Inbound, Outbound and Influencer marketing
• Experience with B2C, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
• Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
• Proficiency with design tools e.g. Canva, Photoshop, Adobe, Inshot, Figma etc
• Demonstrated communication skills in liaising with internal and external stakeholders.
• Must reside around Ajah OR DO NOT APPLY
• Must be able to work on some weekends and holidays.
• Work from the office 24 days a month
• Should be willing to work with the company long term

Job Type: Full-time

Pay: Up to ₦500,000.00 per month

Application Question(s):

• Where in Ajah do you live? DO NOT APPLY IF YOU DO NOT RESIDE WITHIN AJAH

Work Location: In person