Sponsorship Sales Coordinator at State Bar of Texas in Austin, TX

The Sponsorship Sales Coordinator is responsible for driving revenue and building strong relationships through sponsorship sales for TexasBarCLE programs. This role encompasses business development, outreach, and negotiation to maximize sponsorship participation and value. The sponsorship sales coordinator will proactively engage prospective and past sponsors, cultivate long-term partnerships, and ensure delivery of sponsor benefits. Responsibilities also include correspondence, maintaining databases, invoicing, and other program production duties. This position works under the general supervision of the Meetings and Sponsorships Manager and involves frequent contact with State Bar departments, committees, volunteers, and the public.

 

1. Develops and implements strategies to sell sponsorship opportunities across CLE programs. Provides input on publicity materials to maximize sponsor exposure.
2. Processes and maintains records of sponsorship sales, receipts, and refunds. Tracks financial contributions and sponsor benefits to ensure accurate fulfillment. Reviews, codes, and prepares approximately $500,000 in invoices annually.
3. Meets with industry stakeholders to develop new business. Determines pricing and packages for sponsorships on a per-event basis to maximize value. Negotiates sponsorship agreements, resolves discrepancies, and ensures sponsor satisfaction.
4. Manages the sales pipeline by compiling and updating lists of prospective sponsors, conducting outreach, and following up to close sales.
5. Provides excellent customer service to sponsors, maintaining and strengthening relationships to encourage renewals and long-term partnerships.
6. Works collaboratively with Program Coordinators, Website Manager and design staff to ensure sponsor visibility and benefits are delivered. Assists with creation and maintenance of event dashboards and other sponsor-facing tools.
7. Creates/updates sponsorship marketing materials using Adobe InDesign; prepares PDFs for distribution.
8. Coordinates and communicates logistics of on-site sponsorship and exhibit activities internally and to on-site exhibitors.
9. Performs other responsibilities as required.

A college degree is preferred. Minimum two years of sales, business development, or sponsorship experience required. Must be highly motivated, goal-oriented, and results-driven. Strong organizational skills with the ability to take initiative, prioritize, and manage multiple projects under deadlines. Excellent written and verbal communication skills, with demonstrated ability to engage professionally with clients and stakeholders. Proficiency in Microsoft Excel, Adobe Acrobat Pro, and Adobe InDesign required. Some travel required.