AY Residence Life Creative Branding &… at St. Olaf… · Northfield

Job Title: Creative Branding & Fashion Assistant (WS-ST2)

Classification: Student Employee

Department Name: Office of Residence Life

Department Address: Tomson Hall Room 148, 1520 St. Olaf Avenue, Northfield, MN 55057

Unit Number (5 digits): 15141

Length of Position: 2026 - 2027 AY.

Training/Arrival Period (Required):

• Move-in to the Residence Halls, Wednesday, September 2nd; 4:00 p.m. - 10:00 p.m.
• Training Begins, Thursday, September 3rd; 1:00 p.m. - 7:00 p.m.
• New Student Move-in: Friday, September 4; 7:00 a.m. - 3:00 p.m.
• Move-in Transition: Saturday, September 5 - Sunday, September 6
• • Dates without timeframes will be defined for the staff member during the Training.

Supervisor: Associate Dean of Students for Residence Life & Student Conduct/Designee

Wage Range: $12.00-13.00/hour

I. Description of the Position: (Purpose of the Position): The Creative Branding & Fashion Assistant will work closely with the Resident Life staff to develop unique and engaging events that foster a sense of community and contribute to the overall well-being of students living on campus. Creating new and innovative event concepts that match Resident Life's aims and values and contribute to a dynamic campus community.

II.Transferable Skills:

• Time Management: Prioritizing daily boutique tasks and scheduling major campus events efficiently
• Adaptability: Staying flexible and handling sudden changes during live events and busy move-in days
• Creative Innovation: Designing unique branding plans, seasonal clothing collections, and new event concepts
• Collaboration & Leadership: Working with staff, managing event volunteers, and delegating store duties clearly

III.Duties and Responsibilities:

1. Event Planning & Activations:

• Plan and execute on-campus events, such as housing open houses, move-in/out initiatives, and student panels
• Organize fashion shows, pop-up shops, and merchandising activations for the boutique
• Manage event logistics, including venue booking, A/V setup, and volunteer coordination

1. Fashion Boutique Management:

• Oversee daily retail operations of the campus fashion boutique, including inventory management, visual merchandising, and styling
• Train student staff or volunteers on cashiering, customer service, and retail best practices.
• Curate seasonal collections, manage vendor or donation communications, and track sales analytics

1. Event Planning and Conceptualization:

• Work with Resident Life staff to determine the event's objectives, target audience, and intended outcomes.

1. Coordination and Logistics:

• Coordination of all event logistics, including department selection, food, audio-visual equipment, and other resources

1. Marketing and promotion:

• Create marketing materials and tactics to effectively promote university-wide events
• To promote interest and attendance, use a variety of communication methods such as social media, flyers, and email

IV. Requirements of This Position (Education):

• Must be enrolled in a degree program at St. Olaf College during the academic year and maintain good standing in academics and conduct
• Must maintain a cumulative/semester GPA of 2.5. If a student staff member’s GPA (semester/cumulative) falls below 2.5, their retention will be based on individual consultation
• Students should have no pending cases, active sanctions, and/or resolved cases that would prevent effective performance as student staff members

V.Qualifications (Experience/Skills):

• Excellent interpersonal, organizational, and communication skills.
• Knowledge of marketing, branding, and communications.
• Understanding of branding through digital and graphic design.
• Ability to provide design aesthetics recommendations for social media platforms and websites.
• Ability to direct creative content creation.
• Understanding of fashion trends, current media, and the evolving digital landscape.
• Experience with event production, fashion shows, and photoshoot coordination.
• Ability to create marketing materials and tactics to effectively promote university-wide events.
• Ability to manage multiple projects and coordinate event logistics in a fast-paced environment.
• Ability to work independently and collaboratively with Residence Life staff, student employees, and volunteers

This job description is for general information purposes. It is not intended to list all duties and responsibilities of the position. This job description is subject to change at any time by St. Olaf College, with or without prior notice.