Senior Marketing Analyst at SREYO in Union, NJ

Company Description

SREYO is a privately held staffing and recruitment services company headquartered in New York, NY.

Job Description

• Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc.)
• Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficiently
• Lead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendations
• Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies
• Generate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including stat guides and other statistical measures
• Dive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testing
• Facilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics. This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIs
• Integrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insights
• Lead and mentor marketing analysts on various analytical projects
• Execute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracy
• Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor

Qualifications

• Ability to leverage story-telling skills to deliver insights that are clear, concise and actionable
• Excellent oral and written communication skills with both technical and non-technical stakeholders
• Organizational, planning and project management skills and ability to effectively manage cross-functional projects
• Positive and Energetic Attitude
• Ability to work independently in a dynamic fast paced environment, with minimal supervision
• Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management
• Experience in project management preferred
• Experience in calculating incremental lift from marketing campaigns
• Clear understanding of financial, statistical and economic concepts such as ROI analysis
• High proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendations
• Deep understanding of creating artificial control selection strategies
• Ability to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniques
• Prior retail analytics experience strongly preferred

Additional Information

Education/Certification:

• Minimum of MA/MS in Business Analytics, Mathematics, Statistics, Economics or related field

Required Knowledge:

• Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)
• Experience with Data visualization tools like Tableau and MicroStrategy Visual Insights
• Knowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniques
• Advanced Microsoft Excel skills including pivot tables, macros and v-lookups
• Advanced skills in analytics presentation building

Experience Required:

• 8-10 years of analytics experience within retail, preferably focused on Marketing or Business Analytics

All your information will be kept confidential according to EEO guidelines.