SEO Site Manager ZA at Sporty Group · Cape Town

About the role

As we expand our focus on organic search and AI visibility across key markets, we are looking for an SEO Site Manager to support our growth, with a particular focus on South Africa and Nigeria.

This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen our visibility across both traditional and AI-powered search.

You’ll take ownership of SEO performance across your assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.

What you’ll be doing

• Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
• Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
• Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
• Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
• Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
• Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
• Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
• Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
• Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
• Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.

What you’ll bring

• Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you’ve delivered and the impact it generated.
• Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
• Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
• Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
• Hands-on experience working with content management systems.
• Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
• Advanced or Native fluency in English
• Experience within an iGaming environment.
• Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
• Working experience with Jira, Trello or Asana.

Tech Stack / Role-Specific Tools

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• Ahrefs / SEMrush / Mangools / Sistrix / Wincher
• Screaming Frog
• WordPress or other CMS
• Excel / Google Sheets for analysis and reporting
• BI tools: Metabase/Tableau/Power BI
• Project Management tools: JIRA/Trello/Asana

Even better if

• Hands-on experience with AI-powered search, AI visibility, AEO/GEO.
• Experience working with CMS platforms beyond WordPress.
• Experience working within regulated markets.
• Working knowledge of HTML.

What’s in it for you:

• Competitive salary + individual performance-based bonuses every quarter - Be rewarded for your impact with a competitive salary and quarterly performance incentives.
• 20 days annual leave + public holidays - Take the time you need to rest, recharge, and maintain a healthy work-life balance.
• Referral bonuses & flash bonuses - Receive additional rewards for referring top talent and being recognized for outstanding contributions.
• Top of the line equipment - Work with premium tools and technology designed to support high performance from day one.
• Monthly team building activities & annual global gatherings - Stay closely connected through regular team experiences and an annual global company meetup hosted across different international locations, fostering real in-person connection and cultural exchange.