Sales and Retention Manager at SportsDirect.c… · Sunderland

companyDescription
Drive Membership Growth. Lead Commercial Performance. Build Lasting Member Relationships.
At Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.
As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.
This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.
You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.
Why Join Everlast Gyms?
Free Everlast Gyms membership
20% colleague discount across all Frasers Group brands
Eligibility for the Fearless 1000 Bonus Scheme
Monthly Everlast Champions and Frasers Champion recognition awards
Funded qualifications, including Level 3 and Level 5 Management & Leadership
Ongoing sales, leadership and fitness product training
Opportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products
Clear progression opportunities within a growing fitness business
Be part of a high-performance culture that rewards ambition, ownership and results
jobDescription
The Role
As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.
Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.
Lead Sales Performance
Champion and deliver the FUNDAMENTALS sales process across the club
Coach and develop colleagues to maximise sales performance and conversion
Drive membership sales through effective lead management and member engagement
Monitor performance against KPIs and implement action plans to achieve targets
Deliver regular sales updates and performance presentations to the leadership team
Drive revenue across memberships, fitness products and secondary spend
Drive Member Retention
Create initiatives that improve member engagement and retention
Analyse retention trends and member behaviour to identify opportunities for growth
Ensure every member receives an outstanding experience throughout their fitness journey
Support delivery of member-focused campaigns, events and national initiatives
Build a culture that prioritises member satisfaction and loyalty
Grow the Business
Develop and execute creative lead-generation activity both inside and outside the club
Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
Support local marketing initiatives that drive awareness and membership growth
Identify new opportunities to increase club performance and market presence
Lead and Develop Others
Deliver coaching, mentoring and constructive feedback to colleagues
Promote a positive, high-performance culture within the club
Lead by example through exceptional service standards and professionalism
Support recruitment, onboarding and development of future talent
Support Club Operations
Work closely with the General Manager to support day-to-day operations
Assist with Health & Safety, compliance, facilities and maintenance processes
Ensure company standards of cleanliness, presentation and service are consistently maintained
Support the successful delivery of company initiatives and operational priorities
qualifications
What We're Looking For
Essential
Experience in sales, membership, retail, hospitality or customer-focused leadership roles
Proven ability to influence performance and achieve commercial targets
Strong leadership and coaching skills
Excellent communication and relationship-building abilities
Commercial mindset and confidence working with KPIs and performance data
Passion for delivering exceptional customer experiences
Positive, resilient and solutions-focused approach
Flexible to work evenings, weekends and Bank Holidays when required
Desirable
Experience within a fitness, leisure or membership-based business
Knowledge of lead generation, sales conversion and retention strategies
Experience developing business partnerships and community engagement initiatives
Understanding of membership sales and customer lifecycle management
additionalInformation
Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.
We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.
To succeed with us, you'll embody our principles:
Think Without Limits
Challenge convention, identify opportunities and drive continuous improvement.
Own It and Back Yourself
Take responsibility, deliver results and lead with confidence.
Be Relevant
Create meaningful experiences for our members, colleagues and communities.