Assistant Store Manager at SportsDirect.c… · Chester

Company Description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

Job Description

What You’ll Be Doing

Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.

Setting high standards for customer experience and ensuring these are consistently met.

Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.

Overseeing merchandising standards to keep the store well-presented and commercially strong.

Assisting with staff training and development, helping the team grow their skills and knowledge.

Supporting inventory management including stock levels, restocking, and accuracy checks.

Overseeing cash handling procedures and store operations, including opening and closing duties.

Promoting a safe, compliant, and well-organised store environment.

Gathering customer feedback and sharing ideas to improve store performance.

Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Qualifications

About You

Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).

Strong leadership skills with the ability to motivate and inspire a team.

Passionate about customer service with excellent communication skills.

Sales-driven, with experience meeting and exceeding sales targets.

Knowledge and enthusiasm for cycling products is highly desirable.

Organised, adaptable, and comfortable working in a fast-paced environment.

Computer-literate and confident with administrative tasks.

Flexible to work evenings, weekends, and varied shifts in line with store hours.

Additional Information

Why Join Us?
We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.