Sperton Global AS
Marketing Executive at Sperton Global AS in Karachi, Pakistan, PK
Job Description
Location: Karachi, Pakistan.
Experience: 1-2 years
Preferred Educational Background: Graduates from CBM (IoBM), IBM (IBA), Greenwich University, or SZABIST
About the Role:
We are looking for a creative and energetic "Marketing Executive" for one of our client's from healthcare industry in Karachi to join their team on full-time onsite basis to grow the clinic’s brand, manage social media platforms, and drive patient acquisition for our specialized dermatological and aesthetic services.
What You'll Do?
Social Media Management: Plan, schedule, and publish consistent content across Instagram, Facebook, LinkedIn, and TikTok.
Content Creation: Coordinate video and photo shoots with doctors, write engaging captions, and edit high-performing short-form videos and reels using modern editing tools.
Campaign Execution: Plan and execute targeted digital ads, seasonal promotions, and patient awareness campaigns for specialized treatments (including skin care, hair treatments, and psoriasis management).
Patient Engagement & Lead Management: Monitor and respond to direct messages and comments, handle prospective patient inquiries, and track incoming leads through conversion.
Performance Analytics: Track post and campaign performance metrics, and deliver comprehensive weekly growth reports.
Brand & Influencer Marketing: Maintain a consistent brand voice across all touchpoints and coordinate marketing partnerships and collaborations with relevant influencers.
Who You're?
Bachelor’s degree in Marketing, Communications, or a related field (with a preference for candidates from CBM, IBM, Greenwich, or SZABIST).
1 to 2 years of professional experience, with prior experience in healthcare or aesthetic clinic marketing preferred.
Strong content creation capabilities backed by proficiency in design tools like Canva and video editing apps like CapCut.
Excellent written and spoken proficiency in both English and Urdu.
Self-motivated and organized self-starter capable of independently managing content shoots, cross-functional tasks, and tight deadlines.
About Sperton
Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.