Social Media Manager - Ultra at Sony Music Global in New York City, NY

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Ultra Records is looking for a Manager, Social Media to join the Marketing team. As a Social Media Manager at Ultra Records, you will develop and implement innovative and effective digital marketing plans and social media strategy with a focus on Dance and Electronic artists. What you'll do: Community Management. Ensure that Ultra Records social media profiles (Instagram, TikTok, YouTube, Facebook, Snapchat, & Discord) & digital properties are best represented on priority social platforms. Content Development. Produce and post digital content including text, images, videos on label social profiles and label owned and operated fan pages; liaise with in-house creative team on creation, execution, & delivery of label and artist centric promotional materials and generated content. Content Strategy and Management. Oversee short-form content strategy for assigned artists on the roster, ensuring alignment with the artist's vision and current trends digitally. Influencer Management. Concept influencer campaigns. Work with agencies to launch and monitor campaigns. Approve influencer drafts and oversee creative. Craft sound growth strategies while tracking development. Maintenance of internal influencer database. Reporting. Track analytics and metrics of priority single and album releases across social media platforms. Compile and distribute regular reports both internally to the Ultra Records team and externally to artists and artist management. Utilize data to evaluate campaign performance and efficacy. Monitor artist development on socials, trends, and viral moments in real time, and manage the posting and engagement on the artist's social accounts, including developing relationships with fan pages. Who you are: 3+ years digital marketing & social media management experience, with a background in media or entertainment marketing strongly preferred Proficient with major social media platforms & understanding of the DSP landscape and associated strategy and new tech platforms A self-starter with ability to multi-task and thrive in a fast-paced entrepreneurial environment Ability to create digital marketing campaigns with different brand voices for both the label and artists on the roster A proven track record building a social following from the ground up Solid understanding of creative positioning, key art/video execution, digital advertising, and influencer marketing Equally creative and & analytical, with exceptional communication skills Passionate music fan with broad knowledge of music & culture, but a specific specialization for Dance / Electronic music & culture Outstanding attention to organization and detail An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management You are hungry to learn and grow. You are curious, ask questions and get excited about new projects What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range $71,000—$75,000 USD