Manager, Paid Media & Growth Strategy, LATAM… at Sony Music… · Latin…

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard has an immediate opening for a Manager, Paid Media & Growth Strategy in our Chile office. We are looking for a motivated individual with a passion for music and relevant experience in paid media, growth marketing, digital advertising, media buying, or related fields. This role plays an integral part in the Paid Media & Growth Strategy team, helping to advance our industry-leading services for distributed artists, labels, and owned-and-operated properties. You'll work alongside label and artist teams, Relationship Managers, Marketing teams, and the Global Paid Media team to create bespoke paid media strategies that amplify releases, grow fanbases, and help achieve artist and label objectives.

Located in our Chile office, this position will be hyper-focused on supporting our Latin labels and artists and will be responsible for developing and executing paid media campaigns across LATAM. This position reports directly to The Orchard Chile’s Country Manager, Antonio Acevedo, and receives functional guidance from the Senior Director of Global Paid Media & Growth Strategy in the NYC office.

What You'll Do:

• Develop and optimize bespoke paid media and audience growth strategies for The Orchard's Latin labels and artists, partnering closely with Relationship Managers, Marketing teams, and label stakeholders to align campaign plans with artist, audience, and business objectives.
• Serve as a strategic partner to Relationship Managers, Marketing teams, and labels across our extensive LATAM roster, building trusted relationships with internal stakeholders, vendors, and platform partners.
• Collaborate with media buyers and cross-functional teams to troubleshoot challenges, identify opportunities, and drive campaign performance with strong attention to detail.
• Build thorough analyses, client-facing reports, and actionable insights using advertising, marketing, and The Orchard’s proprietary metrics, while partnering with global team members to share learnings and best practices.
• Analyze campaign performance data to identify trends, benchmarks, opportunities, and recommendations that inform future strategy and ongoing optimization.
• Participate in internal brainstorms, strategy sessions, and client-facing meetings to develop innovative approaches that drive meaningful audience growth and elevate artist campaigns, while collaborating closely with global Paid Media & Growth Strategy team members to share learnings, align on best practices, and contribute to the evolution of our services.
• Identify opportunities to test and innovate across advertising platforms, evaluate emerging media channels, leverage new products and beta opportunities, and partner with regional and global leadership to identify opportunities to grow and evolve Paid Media & Growth Strategy services across LATAM.
• Contribute to the development of best practices, strategic frameworks, and process improvements across the global Paid Media & Growth Strategy organization.
• Assist with the monthly accounting and campaign reconciliation process.

Who You Are:

• 3-5+ years of experience in paid media, digital advertising, music marketing, audience development, ad operations, or related fields.
• Fluent in Spanish and English, with strong written and verbal communication skills. Deep understanding of Latin music, current music industry trends, and today’s digital marketing landscape.
• Experience developing paid media strategies and managing campaigns across platforms such as Meta, TikTok, Google, YouTube, Spotify, and other relevant advertising channels.
• Strong understanding of paid media fundamentals, platform best practices, audience targeting, measurement, optimization, and content-driven marketing strategies.
• Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, social platform insights, etc.) to identify audience opportunities, behaviors, and growth strategies.
• Experience analyzing campaign performance data and translating insights into actionable recommendations using reporting and analytics tools (e.g., Datorama or similar platforms).
• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously while maintaining exceptional attention to detail.
• Experience working with media partners, platform representatives, agencies, and external vendors; experience with OOH campaigns is a plus.
• Strong communication, presentation, and stakeholder management skills, with the ability to navigate fast-paced environments and support high-priority projects.
• Passion for music, artist development, and audience growth.

What We Give You:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• A competitive benefits package

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.