Creative Strategist at Something Special Studios in New York, NY

The Creative Strategist helps lead the strategic and creative development of compelling marketing concepts for the launch of an exciting new brand in the Art & Culture space. Working collaboratively with the client and internal teams, the Creative Strategist will be a key player in the brand’s development across brand strategy, communications, social media, integrated campaigns, brand activations, and more. This person sits at the intersection of strategy and creativity and will help lead the strategy team by forming “big ideas” and developing communications to execute.

Responsibilities:

• Develop communications, experiential, and social strategies.
• Lead strategy, conceptual thinking, and “big idea” behind creative campaigns and brand activations, plus craft creative briefs, consumer and cultural insights, and more.
• Lead primary and secondary qualitative research across brand, consumer and culture
• Develop strategic principles, opportunity spaces and creative briefs to guide creative explorations
• Craft brand story and campaign narratives
• Craft copy for internal materials and select consumer touch points
• Own and develop impactful, narrative-driven presentations that articulate key aspects of the brand story, strategy, and creative concept
• Identify new opportunities, moments of impact, and brand and talent partnerships within the cultural sphere that align with the brand’s values and positioning

Qualifications:

• 3 - 5+ years of relevant experience in a strategy and/or creative role
• Strong strategic and conceptual thinking, ability to lead the development of compelling and culturally impactful creative marketing solutions
• Extensive knowledge of what’s moving the needle in art & culture
• Knowledge of how to shape culture, not just react to it
• Exceptional copywriting and storytelling capabilities
• Ability to work in a fast-paced, collaborative environment
• Resourceful and agile thinker, ready to apply a flexible strategic approach to any number of creative problems and briefs
• Self-starter with strong ambition for yourself, your team, and SSS, always committed to making an idea better
• Experience in managing multiple clients/stakeholders across multiple work streams