Creative Director, Integrated at Something… · New York

Integrated Creative Directors lead the integrated creative output of Something Special Studios across experiential, campaign, content, and disruptive brand work. This role sets the creative vision for projects end-to-end, translating strategic insight into ideas, visuals, and experiences that feel culturally sharp, emotionally resonant, and distinctly SSS.

As a senior creative lead, the Integrated CD drives concepting and art direction across mediums, guiding teams in building visual worlds and integrated ideas that push past the ordinary. They work in close partnership with the Creative Strategy, Graphic Design, and Spatial Design teams to ensure every expression—physical or digital—connects back to a singular, cohesive creative vision. The role also shapes and evolves SSS’s own creative identity.

Responsibilities

Integrated Creative Leadership

• Lead the creative vision across experiential, content, campaigns, brand development, and disruptive marketing.
• Partner on concept development with Creative Strategy, ensuring insights translate into strong, executable ideas.
• Partner closely with Graphic Design and Spatial Design to ensure visual and experiential expressions ladder up to one connected creative world.
• Guide art directors and creative teams across projects, fostering a culture of craft, clarity, and creative ambition.

Concepting + World Building

• Build integrated creative concepts that work across physical spaces, content systems, social formats, and campaign storytelling.
• Develop and maintain visual worlds, image systems, and creative codes that anchor ideas across touchpoints.
• Translate early creative sparks into high-fidelity direction, storyboards, and creative playbooks.

Art Direction + Production Oversight

• Lead photo, video, and content productions, from pre-production (concepting, casting styling, set design) through on-set direction and final delivery
• Review and approve photography, motion edits, retouching, experiential renders, and final creative assets.
• Collaborate with producers to resource projects, scout directors/photographers, and ensure execution meets the creative bar.

Cross-Disciplinary Collaboration

• Work hand-in-hand with Creative Strategy to build narrative coherence and ensure ideas are insight-driven.
• Collaborate with Graphic Design and Spatial Design to bring integrated ideas to life across 2D, 3D, digital, and physical.
• Serve as a creative partner to production, accounts, and leadership throughout project lifecycles.

Qualifications

• 10+ years leading creative work across brand, campaign, experiential, and content within an agency or studio environment.
• Strong portfolio demonstrating integrated ideas, visual world-building, and best-in-class production craft.
• Proven ability to lead multidisciplinary teams and partner across strategy, design, and production.
• Deep familiarity with contemporary culture, brand storytelling, and visual language.
• Excellent communication, presentation, and leadership skills.

Salary Range: $165,000 - $220,000 annually. Salary for the prospective employee is determined by a combination of factors that include qualifications, applicable skills, relevant experience and other budgetary considerations such as location/geography.